The correct understanding of network marketing in small and medium-sized enterprises
Source: Shangpin China |
Type: website encyclopedia |
Date: 2013-02-13
Beijing website construction The company sells products in China: According to the 29th Statistical Report on the Development of Internet in China, by the end of December 2011, the number of Internet users in China had reached 513 million, with 55.8 million new Internet users in the whole year; The Internet penetration rate increased by 4 percentage points over the end of last year, reaching 38.3%. Mobile Internet users in China（ Website production ）The scale reached 356 million, with a year-on-year growth of 17.5%. Compared with the previous years, the overall scale of Internet users in China has entered the platform period. In the face of such a large number of Internet users, online marketing is becoming more and more popular. In Beijing, online marketing in such first tier cities, SEO website optimization It's already very hot. The traditional marketing method has reached a climax. With the increasing population, the competition in each industry is becoming increasingly fierce. So where should these small and medium-sized enterprises go? Beijing website production The company values China: it believes that the Internet era has arrived, and small and medium-sized enterprises must also take the path of online marketing to survive. How should small and medium-sized enterprises take the path of online marketing? Many enterprises simply do not know what online promotion is, and many people think that online promotion is Baidu bidding, and they do not know what SEO is, and they can not tell the difference between Baidu bidding and SEO. Although I myself have set up elite SEO to take orders and do SEO and marketing, I personally think that if an enterprise really pays attention to online marketing, then they need not only website optimization, Baidu ranking, but also online marketing consultants and online marketing specialists. According to the survey of CNNIC, the top three methods of online marketing are: e-mail marketing, e-commerce platform marketing, and search engine marketing. Although many enterprises have done online marketing, they have not achieved the effect they want, which has led to the loss of their own customers, mainly in the following aspects: 1. The enterprise website has no content and no user experience, mainly to promote a brand. 2. There is no special network promotion personnel. In order to save costs, we usually find people from network companies. 3. After the website is formed, it is basically not updated, or only updated once for a long time, and it is basically enterprise news, with no substantive content. 4. Measure the effect of online marketing on them by the sales volume of products. 5. Take e-commerce platform as their main promotion means. 6. Enterprises generally want to achieve quick results in online marketing, and there is no promotion specialist, so their approach is relatively simple, and they do more: Baidu bidding, e-commerce platform, website optimization These six points are generally the methods of online marketing used by small and medium-sized enterprises today. In fact, online marketing is far more than that. These enterprises do not have special network promotion specialists. In addition, now e-commerce platforms and Baidu bidding promotion phones are ubiquitous, which leads to many enterprises spending a lot of money every year, but no effect, As a result, many enterprises lose confidence in online marketing. So what should enterprises do to effectively carry out online marketing? 1. The network marketing department is indispensable The online marketing department can effectively use the network to bring orders to enterprises. Many enterprises may feel that they do not have the funds to set up an online marketing department. At the very least, there should be a real specialist who understands online marketing. Online marketing is not only website optimization, Baidu ranking, but also the current network companies can only make websites and optimize for enterprises, Many Internet companies don't even know how to optimize their websites. The user experience of their websites is very poor. Therefore, it is very important for an enterprise to have at least one professional online marketing specialist. If we calculate the salary at 3000 yuan a month, it will be 40000 yuan a year, maybe just one or two orders, Compared with the cost of bidding on Baidu or e-commerce platform, it is really a small cost to hire an online marketing specialist. 2. Website is the core In fact, a website is very important for enterprises. If we compare the Internet to a region, then the website of an enterprise is a factory or company established in that region, and its importance is self-evident. With the increasing level of Internet users, those rubbish websites will eventually be abandoned by users, so enterprises need to plan the website at the initial stage of building a website. What users want to see, what content they like, what content they need, where the focus of the website is, is mainly to show the brand and products of the enterprise, In order to sell products, what functions and modules should the website have, as well as analyze customers' psychology, behavior, Internet habits, etc. 3. No hurry or impatience Online marketing is a long-term process, and it can not be effective overnight. As long as the effect is stable, it must be long-term. And do not use the final sales volume to evaluate the effect of online marketing. Online marketing needs the cooperation of all departments of the company to maximize the effect. For example: capital investment, online customer service, brand awareness, visitor volume, visitor volume, customer tracking, boss's attention, etc. Brand is an imperceptible process. Once your brand is remembered by users, you will benefit a lot, far from buying a product and obtaining an order. 4. Diversified operation of network means SEO is only a small means in online marketing, which includes online advertising, forum marketing (community marketing, post bar marketing), blog marketing, news marketing, soft text marketing, e-mail marketing (EDM), video marketing, (instant messaging tools) marketing, SNS marketing, e-magazine marketing, free strategy marketing, wireless marketing, database marketing, event marketing Word of mouth marketing, viral marketing, precision marketing, hunger marketing, leverage marketing, online brand marketing, integrated marketing, online public relations (crisis public relations), online marketing effect monitoring and evaluation, online marketing scheme planning, etc. If an enterprise wants to develop, online marketing is the best breakthrough. How to look at and treat online marketing may determine the fate of an enterprise. Finally, a friend knows the boss of a company who used to produce shoes. After he came into contact with online marketing, he felt that the market prospect of the network was very broad. Then he spent a lot of money to hire an online marketing team and quickly earned 20 million yuan in the next half year. This article was published on Beijing Website Construction Company Shangpin China //ihucc.com/
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