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How to choose small and medium-sized websites for advertising

Source: Shangpin China | Type: website encyclopedia | Date: 2013-02-13
Beijing website construction Company Shangpin China: If you are an industrial product, in order to expand the online promotion, in addition to Alibaba and Baidu bidding, you also want to Website production Advertising in the industry; Or we are selling some daily necessities. In addition to bidding and Taobao, we also want to Beijing website production On the Internet, small and medium-sized industry stations, large and small, are mixed, and the charging standards are uneven. What criteria should I use to judge?

Many people think of using these four points, perhaps because we are webmasters. Intuition thinks that judging the gold content of a website is just these four points. But now our identity has changed. For advertisers, these four points are far from enough. During this period of time, after my own exploration, I felt that the following factors should be taken into consideration. It is not guaranteed that the statement is completely correct, and visitors can use it as a reference.

1. Understand the user type and user volume of his website. Similarly, it's just a comparison between different websites, because we can't know the specific number (unless the website owner shows you the traffic statistics). Here, we need to distinguish the following situations: if you are working on an industrial product, such as a company making a connector such as JST terminal, and the B2B website you find is not a vertical website of the connector, then observe the category of connector in the website for a week in a row, and compare it with other categories to see the proportion of their daily new information. If you are selling daily necessities and the target website is the forum, compare the number of new posts, new registered members, and total members of these forums every day. Pay attention to reading more of their posts to prevent one person from swiping the screen every day.

2. First of all, check their collection. For these collected websites, the more they are included, the larger their capacity is, and the more their weight is, the more long tail traffic they may attract.

3. Finally, understand their prices and find the best value for money to advertise. For industrial industries, what you need to know may be the level, permissions, and additional services of paid members. For those who only buy advertising spaces on websites, you don't need to know these. Just look at the value of their websites to you and their prices.

4. PR value, alexa ranking and alexa traffic are put together, because PR value does not represent anything personally. The alexa rankings and traffic are a very important reference. Many people say that they are not accurate, and we do not require that they be accurate. We just compare the data of different websites. Of course, this person may cheat. Whether someone needs to cheat depends on your industry and the type of other people's websites.

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Disclaimer

Thank you very much for visiting our website. Please read all the terms of this statement carefully before you use this website.

1. Part of the content of this site comes from the network, and the copyright of some articles and pictures involved belongs to the original author. The reprint of this site is for everyone to learn and exchange, and should not be used for any commercial activities.

2. This website does not assume any form of loss or injury caused by users to themselves and others due to the use of these resources.

3. For issues not covered in this statement, please refer to relevant national laws and regulations. In case of conflict between this statement and national laws and regulations, the national laws and regulations shall prevail.

4. If it infringes your legitimate rights and interests, please contact us in time, and we will delete the relevant content at the first time!

Contact: 010-60259772
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