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Why can't your website conversion rate improve

Source: Shangpin China | Type: website encyclopedia | Date: 2013-02-13
Beijing website construction The company Shangpin China: the successful operation of a site can not be separated from a stable high traffic. For e-commerce Website production No high conversion rate, no matter how high the traffic, is equal to failure. As a result, the conversion rate of the site cannot be improved. In fact, the reason why the conversion rate can't keep up is that some of the most basic SEO website optimization Caused by misunderstanding. As long as we analyze whether there are errors in these three aspects, your conversion rate can be improved to a certain extent. The author will simply describe three common mistakes that lead to low conversion rates.

Myth 1: Provide a poor user experience

For an e-commerce site, is the ranking of the site important or the user friendly experience important? Many optimization personnel struggle with this problem. The author believes that there is no big difference between the two aspects. The two should complement each other. If you just pursue a high ranking and ignore the friendly experience of users, the final result will be more than gain. Especially for e-commerce sites, how to turn visitors into customers by improving the friendly experience of users is a problem that every optimization personnel needs to consider. The ultimate goal of our optimization is to achieve stable growth of conversion rate and traffic. Only by optimizing from the perspective of users can your conversion rate be truly improved.

Myth 2: The structure and layout of the site reduce friendly experience

Every site may face this problem. First, we can see some clues from our background access data. The author's site background statistical tool is CNZZ, and we can make a rough analysis from the data of visitors' browsing depth and stay time. As shown in the figure above, the ranking of our site's keywords is good, but if your site's structure and page layout are in a mess, imagine a visitor who has the patience to slowly find the information he wants. Not to mention e-commerce sites. At the same time, a website with messy results and layout will also affect the professionalism and authority of our enterprises or products in consumers. These will seriously affect the conversion rate of the site.

Myth 3: The keyword you selected has no conversion value or low conversion value

The choice of keywords is the first important problem that every optimizer needs to face in the process of site optimization. For e-commerce sites, it is not the most important to choose a keyword with high organic search traffic, but more importantly, you should choose a keyword that can capture the target audience. Let's take an example. For example, you are a clothing sales company, but when you choose keywords for your e-commerce site, if you choose the word "clothing manufacturing", objectively speaking, there will be a lot of traffic, but your goal is to sell clothes, not to make clothes. If you choose this keyword, Although your site will have a certain amount of traffic, the majority of your site will not be your target audience. When choosing keywords, the first thing we need to consider is to select keywords based on the user's search purpose, so that your conversion rate can get the best results.

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Disclaimer

Thank you very much for visiting our website. Please read all the terms of this statement carefully before you use this website.

1. Part of the content of this site comes from the network, and the copyright of some articles and pictures involved belongs to the original author. The reprint of this site is for everyone to learn and exchange, and should not be used for any commercial activities.

2. This website does not assume any form of loss or injury caused by users to themselves and others due to the use of these resources.

3. For issues not covered in this statement, please refer to relevant national laws and regulations. In case of conflict between this statement and national laws and regulations, the national laws and regulations shall prevail.

4. If it infringes your legitimate rights and interests, please contact us in time, and we will delete the relevant content at the first time!

Contact: 010-60259772
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