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Problems Faced by Chinese Enterprises in Developing Network Economy

Source: Shangpin China | Type: website encyclopedia | Time: November 25, 2014
1、 External problems that cannot be ignored
 
(1) The capital market is too single. At present, foreign capital has played a very unique role in determining the development of Internet enterprises, and a large number of foreign capital is preparing to enter our market. The single capital market and the lack of sensitivity of domestic capital to the market may restrict the independent development of China's Internet enterprises in the future. (2) The layout is extremely unreasonable. Although Internet enterprises can develop across regions, e-commerce still has its regional characteristics. At present, China's slightly famous Internet enterprises are mainly concentrated in Beijing, Shanghai and other places, and e-commerce in other places is in urgent need of development. (3) The institutional environment needs to be improved. Lawsuits have been an important landscape in China's Internet market in 1999, which reflects the problems existing in the external environment. For example, the key links such as financial payment and distribution have not yet made essential breakthroughs, and the policy support for the development of Internet enterprises is not enough, especially the supporting measures are not perfect, even swinging. (4) The strength is still weak. The key to the development of e-commerce is the participation of consumers and enterprises. Although there are not many online enterprises and netizens in China, the transaction volume and netizens' enthusiasm for shopping are not high.
 
internet economy

2、 Internal problems that cannot be avoided
 
Although the above external problems exist, a series of internal problems are the fundamental factors restricting the development of China's Internet, and these factors will become more prominent with the improvement of external problems. (1) Find the right employees. It is self-evident that China's Internet enterprises lack excellent employees at present. The top management is constantly in turmoil, enterprises are digging corners between each other, staff changes are very frequent, and the leadership and implementation levels of enterprises are not stable enough. (2) To choose a suitable business model, although Chinese Internet enterprises all understand that business models are decisive for enterprises, almost all Internet models are now completely borrowed from outside. There are many similarities or mutual imitation phenomena, and few of them have their own innovative models. Choosing an appropriate model is a long-term exploration process for China's Internet enterprises. (3) Provide appropriate technology. At the Summit Forum held by Internet Weekly recently, someone pointed out that some websites did not master even the most basic network technology, and lacked proper software and hardware configuration and excellent technical personnel. Therefore, technology may be a factor that can not be ignored to restrict the development of GP and ISP.

(4) Provide effective consumer services. Although many websites in China have introduced various free and preferential measures, due to the constraints of internal and external factors, even the simplest online shopping still has many unsatisfactory aspects, and other in-depth services are also lacking. (5) Increase network traffic. Increasing the access rate of the network is the primary task of the website at the initial stage, because only when people understand it can they be visited. China's Internet enterprises have made great efforts in this regard, but many websites have not had high access rates. (6) Continuously improve the ability. The development of emerging enterprises requires continuous improvement in technology, operation and management, which is also a necessary factor for the sustainable development of Internet enterprises. The survey of foreign enterprises also shows their concern about this. However, many Internet enterprises in China have not had time to consider this issue. (7) 24/7 service. This is a strong point for Internet enterprises to surpass traditional enterprises. China's Internet enterprises can provide 24/7 services in name, but they really do not do much.

(8) Establish the company brand. More and more Internet companies in China realize the importance of brands, even more important than traditional enterprises. Website Design The company's brand on the Internet is a huge challenge for many Internet enterprises. Of course, there are also some other problems, such as lack of appropriate tools, poor operation ability, channel conflict, etc., which are still prevalent in the development of Internet enterprises in China, but many problems are hidden in the development of enterprises, or have not been recognized by enterprise managers. The future of China's economy depends to a large extent on the future of Internet enterprise groups. We need to pay attention to them, and we need to take care of them.
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