Why is the effect of SEO optimization not obvious?
Source: Shangpin China |
Type: website encyclopedia |
Time: 2015-02-08
Many enterprises, especially traditional enterprises, have been forced to go SEO website optimization This way. The reason is that they see more and more competitors on the search engine, so they mistakenly think that competitors have gained a large number of customers in this area, so they hurriedly embark on the road of search engine optimization. Either find an optimization company to do it, or recruit SEO personnel. No matter what method is used, there is the same requirement, that is, do it in a short time.
Why? I was worried because I was surpassed too much by my peers. But in this way, the result may be that after several months of work, although there is occasional traffic, the company has no orders. Why? Why does SEO work so poorly? below Website construction company Shangpin China will discuss it.
Reason 1: misunderstanding of search engines
Many friends, especially traditional business owners, believe that as long as the keywords have rankings, they will be effective, and they can improve the rankings in a week or two, but this is not the case.
First of all, it is not the ranking of keywords that will have an effect. Because every retrieval by users represents a demand. Users search because they want to find information. That is to say, when users search for a keyword, if our website can be displayed first and our title and description are attractive enough, then users will have the opportunity to enter our website. At this time, if our website is just able to solve users' problems and meet their needs, then they are likely to browse our products, thus it is possible to generate transactions.
Secondly, it is not that any keyword will produce results after being displayed, even if we can meet the needs of most users. Some friends may say that as long as the traffic of keywords is large, there will be a large number of users coming in. Customers will count one by one. This kind of thinking seems to make sense when we used to do traditional media, but it is obviously undesirable when we put it on the Internet platform.
For one thing, keyword ranking takes time. Unless it is a search engine advertisement, it is impossible to get a ranking in a short time. Because search engine optimization can only be obtained after a certain ranking cycle. This is also the biggest cost of SEO: labor cost and time cost. It's like two people getting married. It's impossible to get married as soon as they know each other. You must know each other first, then fall in love, get to know each other slowly, and develop slowly. After a period of time, you can talk about marriage.
Second, not all keywords are likely to generate transactions. CCTV2's "Economy and Law" program once talked about Baidu's bidding. In the program, a traditional enterprise boss said, "I am in the industry of copper doors, so I consider copper doors as the key word". This is a great misunderstanding. Although the index of using "Tongmen" as the keyword is high, it is likely that the searchers are mainly peers. Can we generate transactions under such circumstances? It is obviously impossible. This is one of them. The second is that the traffic obtained by keyword ranking is decreasing from the first place. It's OK on Google. On Baidu, his bidding ranking and natural ranking are mixed together. Just imagine, if there are 8 bidding rankings, how much traffic can our station obtain in this case?
The second reason is that the search engine optimization is too simple
Many friends believe some rumors that it is not difficult to do search engine optimization, and most of the knowledge about optimization can be found on the Internet. So some novices began to search for engine information on the Internet day and night. After finding these materials, I have a rough look, and then I feel that I am invincible in the world. After operating several rankings, I began to feel happy. If you pay attention, you may find that every day there are a large number of so-called SEO executives arguing in the QQ group. Every time the search engine algorithm is greatly updated, these people make the most noise.
In fact, these situations arise because most of the marketing website construction content found on the Internet, especially free articles, are old knowledge. The Internet changes too fast. Sometimes a skill just comes out, and it will fail in the twinkling of an eye. Therefore, in this respect, the Internet has bid farewell to the era of free sharing, and more and more seniors choose not to share knowledge. Of course, there is no problem for online knowledge to help you get started, but please do not regard these contents as the Bible, especially articles with a long release date.
Reason 3: excessive pursuit of external chain
The SEO optimization mentioned above is not simple, and the next point is to excessively pursue the outer chain. Some friends may argue that SEO optimization does not depend on updating content and sending out links? Of course not!
Do you want to know how crazy the current search engine optimization has gone to the external chain? Look at all kinds of mass distribution and top posting machines, and look at how popular link transactions are, you can know what kind of situation the pursuit of the external chain has reached.
In fact, from the day when the Outer Chain was issued, it will go through several periods: the birth period, the inclusion period, the effective period, and the death period. Many friends posted a link on a website, but Hu shouted how to auction the next day. In fact, there is a cycle for the statistics of search engines on the external chain. Moreover, junk links, that is, unnecessary links, are not only unhelpful, but also harmful to websites.
Moreover, with the change of search engine algorithm, the importance of the outer chain is decreasing. Although not as low as useless, it is really as important as before.
Therefore, we should focus on marketing instead of putting it on the external chain.
Source Statement: This article is original or edited by Shangpin China's editors. If it needs to be reproduced, please indicate that it is from Shangpin China. The above contents (including pictures and words) are from the Internet. If there is any infringement, please contact us in time (010-60259772).
