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Key Points of SEO for New Station

Source: Shangpin China | Type: website encyclopedia | Date: 2013-02-14
  SEO of the new website is mainly analyzed from three aspects: keyword positioning, website structure design, and content updating methods. For new stations, it is really not easy to surpass the old ones and become the home page among hundreds of thousands, millions or even millions of search engine results; however Really understand and implement SEO and stick to it. Success is just around the corner!

  one , method of updating content.
This is mainly about the content and frequency of website updates. For a new website, the quality of the website is particularly important if you want to obtain keyword ranking and weight in a short time. When a search engine crawler comes to a website and finds new content that is not found in other websites on the Internet, it can greatly stimulate the desire of the crawler to visit the website again and increase the probability of crawling. The more frequently high-quality content is updated, and the more diligent the crawler is, the more likely the website content will be included. After being included, the search engine will cut words and compare them according to the content of the crawled page, and then sort them by the user's retrieval behavior, the relevance of the reference page, the weight of the link and other factors, and return the results to the user. The higher the quality of the page, the higher the weight of the page link in theory.  

two   , website keyword positioning.
Before the new website goes online, it is necessary to analyze and set the groups, competitors and market environment faced by the website. For example, the website provides Beijing website construction and Website production In terms of services, the target audience is mainly groups with organizations such as various enterprises and units, as well as groups that need to do personal websites; Analyze the advantages and disadvantages of competitors and the market competitive environment, and comprehensively determine the keywords of the website.  

three   The structural design of the website.
The content of the website is not only for customers, but also for search engines. On the premise of satisfying the user experience, how to design the structure of the website to be friendly to the search engine is very important. Here is to taste China Beijing website production For example, this paper analyzes the setting of bread crumb path and inserting keywords in the URL path.
1. Breadcrumb path. What is the breadcrumb path? So the main body of "Home" Website Building "Optimization" here is the breadcrumb path. This website structure and links between pages are closely linked, not only in line with the user experience, so that users can know where the page they are looking at is located on the website, but also this structure path is very friendly to search engines.
2. The connection between pages. The website article page should be closely related to the article page. For example, the previous and next articles of each article are displayed below. This can improve the depth and breadth of pages crawled by search engine crawlers, reduce the probability of crawlers entering dead ends, and most importantly, increase the probability of website pages being included.  
3. Interleave keywords in the Url path. The interspersed keywords are generally English words or the corresponding pinyin. The corresponding keywords of "site building" and "optimization" in the breadcrumb path are "web" and "seo". The paths of these two pages are respectively (taking the relative path as an example): "/web/" and "/web/seo/". We know that Baidu Encyclopedia ranks very high in Baidu search results. Careful webmasters can go to see the Url path of Baidu Encyclopedia's column page again, which is also the method of inserting keywords. It is necessary to remind that the path should not exceed 3 characters with Pinyin.

    "Winning by quality" is a way to surpass the old station , even if The richness of content, the number of external links and the age of the new domain name of the new site can't wait for the old site!!!
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