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Some Misunderstandings in the Construction of Foreign Trade Websites

Source: Shangpin China | Type: website construction | Time: May 28, 2020
With the sustained and rapid growth of China's economy and the support of the national export trade policy, many larger and stronger enterprises began to sell their products to foreign markets. There is no doubt that in order to connect with foreign markets, a foreign trade website must be established to exchange and connect information. However, due to the existence of language, function and other reasons, foreign trade websites usually have several misunderstandings. The following Langfang Website Construction Company introduces some blind spots in the construction of foreign trade websites.
Differences between Chinese and foreign visitors' network environment
At the initial stage of foreign trade website construction, many enterprises put all Chinese and English websites in the domestic service field, without taking into account the restrictions of international export broadband and the slow speed of foreign users using domestic server websites. Due to the different environments of Chinese and foreign tourists and the lack of domestic export broadband, many foreign customers are difficult to close their websites when opening them, which is very unfavorable for the promotion and construction of enterprises this time.
Animation is too large
Many enterprises want to show their perfect corporate image to foreign customers, so they have produced beautiful and unique flash animations. However, what they did not take into account was that foreign users were very slow to open flash animations due to the network environment. Making users wait to load the interface will only make users lose patience, even with enterprise products.
Aesthetic differences between China and foreign countries
Enterprises want to promote their products, but most of the time they don't pay attention to the cultural differences between China and other countries. They just translate the content on Chinese websites into English, and then apply them mechanically. However, the differences between Chinese and foreign cultural details will inevitably lead to differences in aesthetic concepts. Many things in China may not be as difficult to accept as foreigners. Therefore, in order to win a broad overseas market, enterprises should not only understand the cultural differences between China and foreign countries, but also adapt to the psychology and needs of overseas users.
Some Misunderstandings in the Construction of Foreign Trade Websites
Content translation quality
For enterprises, in order to let overseas users understand the products produced by the enterprise, they must have a summary of the product content to be introduced and promoted to overseas customers. However, according to the survey, many enterprises Foreign trade website construction The translation quality is relatively poor, and the so-called details determine success or failure. Overseas users also attach great importance to content extraction. If the quality of the enterprise's foreign trade website is not up to the standard, it will take a lot of effort to establish a foreign trade website, but the effect is not ideal. Isn't it a waste? Therefore, in the construction of foreign trade websites, we must pay attention to the quality of foreign language translation, vividly introduce products to overseas customers, and increase the market share of overseas markets.
Search engine optimization
For enterprises in overseas markets, they must do a good job in the optimization of search engines. In the face of overseas markets, they should find the overlords who use search engines overseas, so as to face different overseas customer groups and improve the ranking of foreign trade websites.
He said that today's enterprises must rely on foreign trade websites if they want to do a good job in expanding overseas trade commodity markets. Therefore, enterprises must strive to build foreign trade websites and strive for a larger overseas market.
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