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Analysis of foreign trade website construction in 2020

Source: Shangpin China | Type: website construction | Time: June 5, 2020
In the era of e-commerce with the rapid development of the Internet, more than 90% of buyers around the world will find new suppliers or know suppliers through the Internet, including buyers who participate in the Canton Fair. According to authoritative survey statistics, search engines and suppliers' own websites are the two channels that buyers pay most attention to and use most frequently. In other words, the enterprise website has become a platform that buyers must refer to when choosing suppliers, and even a key factor in buyers' purchase decisions. However, at present, less than 10% of China's export-oriented enterprises have professional e-commerce marketing functions, and less than 5% of enterprises can directly generate benefits. The ability of enterprise websites to attract and retain buyers and customers is quite weak. At present, the shortcomings of most foreign trade enterprise websites are mainly reflected in the following points:
The enterprise website lacks professionalism and the conversion rate of customers is low
As most websites of foreign trade enterprises are established in the early stage Website construction Our company has no experience in foreign trade and does not understand the use habits of foreign buyers. The design of the website is based on the thinking of the technicians of the company that established the website, which leads to the lack of the most basic foreign trade standards and professionalism of foreign trade enterprise websites. Because the construction time is too early, the website cannot be updated in time, resulting in greatly reduced website compatibility and poor user experience. Therefore, even if the enterprise has made greater efforts to promote on other platforms (such as participating in exhibitions, joining B2B platforms, advertising, etc.), The conversion rate of customers is not high. The reason is that once buyers learn about the enterprise from other channels, they will visit the enterprise's official website to further understand the details of the enterprise. If the enterprise website is not professional enough, most potential buyers will be lost.
Analysis of foreign trade website construction in 2020
Enterprises can't afford it, and websites can only be decorations.
Due to the limitation of design mode, the traditional corporate website not only makes the website an island of information, but also makes the operation and management of the website difficult and costly. Ordinary employees simply cannot participate in the management and maintenance of the website. Therefore, most enterprises really want to manage websites well, but they have no ability to operate and manage websites. As time went by, the website was classified as a cold palace, and the content of the website was not updated for many years. Even if there were buyers visiting, there was no response to follow up. The website has become an "ornament" and can only rely on a third-party platform for a long time.
The enterprise website is technical and outdated, which does not conform to the use habits of foreign buyers.
Most foreign trade enterprises Website Design They are technology oriented and do not incorporate the most basic marketing needs of the website. The most direct manifestation of marketing needs is to conform to the use habits of buyers, so that more buyers can fully understand the product information of the enterprise, and directly inquire and communicate in real time on the enterprise website. Obviously, most websites of foreign trade enterprises do not have this ability at present.
Station construction service providers are mixed, lacking professional and perfect service support.
At present, there are many companies that can provide site building services at prices ranging from hundreds to tens of thousands of yuan. There is no standard and reasonable service price, and there is no guarantee for after-sales service and support service of the enterprise. When an enterprise's website has problems or needs to be upgraded, it is usually impossible to find the service provider that originally created the website. For enterprises, whether it is to establish a new website or the follow-up service after the establishment of the website, they hope to find a trustworthy company with long-term cooperation guarantee.
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