How to plan the enterprise website
Source: Shangpin China |
Type: website encyclopedia |
Date: July 28, 2012
enterprise Website production How to plan? I think this is what enterprises and companies consider before building websites. Building enterprise websites is not a joke. It is not just a matter of making a template, a garbage server, and copying some online content. Before building a website, enterprises should first consider why they build a website? The enterprise website this how to plan? I think this is the enterprise, the company doing the website before all considered, do enterprise web site is not matter, not just get a template, get a garbage server, and the content of the copy some online, is done. Doing web site, enterprise should first consider, why do web site? 1、 Do a web site
Enterprises do websites in the following ways: Enterprise do website, no more than the several ways: 1. Establish an image (like a business card) Set up image (like business card) 2. Create brand and promote together with offline entities (mainly entities) Creating the brand, combined with offline entity common propaganda (mainly still mostly solid) 3. Increase sales (that is, expand business channels and tap into the Internet in the form of network) Improve sales (that is, through the network form and develop business channel, mining network miles) 4. E-Commerce (the main business of the enterprise is carried out through the network) Electronic commerce (enterprise main business through the network business) 2、 Website type analysis Then we analyze the four types of enterprise websites: So we were analysis of enterprise web site four types: (1) Establish image oriented enterprise website construction Set up image type enterprise website construction Such enterprises have insufficient awareness of e-commerce or weak dependence on the network. The most enterprise website is just to better establish the corporate image. This kind of enterprise website construction is simple, without too much emphasis on user experience and retrieval engine, or even a few months with new ones. The purpose of building a website can be said to be "follow the trend", without spending too much manpower and material resources on website construction. The enterprise, the electronic commerce network is not enough to rely on consciousness or is not strong. The enterprise web site just to better set up the enterprise image, and the enterprise website construction is simple, need not too much emphasis on the user experience and receive single-handedly index, or even months need not go to with new, the purpose of the site can be said to be "suit", do not need to spend too much manpower and material resources to web site construction. (2) Create a brand and jointly promote the website construction of the bank in combination with offline entities Creating the brand, combined with offline entity common propaganda line website construction This type of website enables enterprises to have a further understanding of the network, and has a new involvement in the network in terms of enterprise publicity and corporate profits. At this stage, the construction of enterprise websites is more like a logo, a way to establish an image and create a brand. The general interface design of such corporate websites is beautiful and grand, but the overall user experience of the website has not been thoroughly understood. The function is also relatively simple, and the user experience has been further improved, but it is still in the exploratory stage, and the awareness of website orders is not strong. It is mainly through websites and entities to jointly create the corporate image. In terms of increasing sales, such websites are far from enough; At the same time, search engine optimization（ seo ）Not yet. At present, 80% of enterprise websites in China are of this type. This type of website is enterprise network with further knowledge, in the enterprise publicity and enterprise profit to network has a new step in. This stage enterprise website construction is more like a logo, set up the image and create the brand approach. This kind of enterprise web site of general interface design is beautiful and the atmosphere, but web site overall user experience failed to further to understand. Function also is more onefold, the user experience have the further promotion, but is still groping stage for the website no strong sense of order. Main or through the website and entity common makes the enterprise the image, to increase sales, the site also far short of the; At the same time to the search engine optimization (seo) still don't pay attention to, at present, China's 80% of the enterprise web sites are of this type. (3) Improve the website construction of sales type enterprises. Improve sales type enterprise website construction. More and more enterprises and companies understand the power of the network, and we can get a clear answer from Baidu's hot bidding ranking. This kind of website has a slightly higher requirement. If it is done in a formal network construction company, the price is generally 5000-10000 yuan. The design must be generous, beautiful, and the user experience must be good, which can attract customers to retain and improve the conversion rate. Enough efforts should be made in SEO optimization. The selection of keywords, the analysis of customer types, and the main functions of the website should be well designed, and Baidu's competitive ranking can be properly carried out. Such enterprise website construction has become specialized, and specific personnel are required to maintain and promote the website, with great promotion efforts. More and more enterprises and companies to understand the power of the web, we can from baidu's competitive ranking in hot can get clear answer. These websites requirements is a little bit higher, in regular nets built the company words, the price is in commonly 5000-10000 yuan, design must be generous, beautiful, and the user experience is close friends certainly, this ability to attract customers tiding over, to improve conversion rates. In making seo optimization kung fu also want foot, the key words of the selected, the customer types of analysis, the website main function is to have good design, can be appropriate for baidu's competitive rankings, such enterprise website construction has special, need certain personnel will perform site maintenance and the promotion, to popularize strength is very large. (4) E-Commerce (the main business of the enterprise is carried out through the network) Electronic commerce (enterprise main business through the network business) E-commerce companies, which invest heavily in the network or rely heavily on the network, are generally network service companies and business platforms (Taobao, Amazon, JD, etc.). As an e-commerce website, seo, competitive ranking, and good user experience are the most basic features of this type of website. It also has its own unique service products, unique sales channels, and unique profit model. Such websites are labor-intensive, powerless and risky, and need their own teams to operate. The electronic commerce type company, to the network investment is very big, or to the network the dependence of the high for network service company general, business platform (taobao, amazon, jingdong, etc.). As a e-commerce sites, seo, competitive rankings, good user experience is the type of the most basic web site features, but also have their own characteristics of the service product, the characteristic of sales channels, the characteristic of the profit model. These websites into human, weakness is very big, the risk is big also, needs to have his team to conduct business. This article was published by Beijing Website Construction Company Shangpin China //ihucc.com/
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