Enterprise website design optimization skills
Source: Shangpin China |
Type: website encyclopedia |
Date: July 28, 2012
Generally speaking, URLs contain keyword pairs Website optimization It really helps. However, considering the brand effect, it should be more appropriate to use brand names as domain names. Don't take the mistake of seeking quick success and instant benefit. Independent domain names can be more recognized by search engines. The survey shows that most search engines give less "importance" to websites without independent domain names when ranking. Generally speaking, the URL contains keywords to site optimization really can help. But from the brand effect consider, supplies, PaiMing called domain name should be more appropriate. Don't go get rich quick erroneous zone. Domain names more to the search engine's approval. Survey: most of the search engine rankings for those who do not have independently when domain name to the website smaller "importance". The purpose of website optimization is to use reasonable means (not cheating) to optimize the website source code to make it more friendly to search engines and more consistent with the ranking rules. 70% of the ranking of a site is achieved by website optimization. The focus of website optimization is website structure analysis/optimization; Keyword analysis; Customer competitor analysis; The purpose of the site optimization is to use reasonable means (not cheating), to optimize website source code, make to the search engine more friendly, more in line with a site's ranking rules ranked by 70% is optimized your site do website optimization content focus: website structure analysis/optimization; Key words analysis; Customer analysis of competitors; The website optimization effect is measured by four indicators: keyword ranking in search engines; Global ranking in Alexa; PR value or number of external connections; Arrival rate of target population; (Note that it is not a general PV) Website optimization effect four measures: in the search engine rankings keywords; Alexa rankings in global; The PR value or external connection quantity; The target population reached; (note that not broad PV) The basic work of website optimization is webpage optimization, which covers: Website optimization is the optimization of the foundation work web page, the optimization of the web page content covers: First: title, the keyword you choose to use (generally three keywords are preferred). Title (title), what you choose to use the keywords (generally is best three keywords). Second: meta tags, including keyword, description, generator, robots, Progid, etc. Meta tags, this includes, keyword, description, generator, robots, Progid, etc. Third: image alt tag, try to use less flash and pictures (personally, it is appropriate to use only the aesthetic degree). Pictures of Alt tag, use less as far as possible flash and pictures (personal thought, but a beautiful degree can be properly). Fourth: reasonable web Website Design Structure, use less JV scripting language, and don't use layers. To have reasonable web design structure, less with JV scripting language, don't use the layer. Fifth: external links (text links), do not link to the factory. External links (text links), don't go to link the factory. Website optimization should not focus on rankings every day, which is very tiring. Do a good job of website content (content is the most important). The process of website optimization is not a straight rise in rankings, but the reality is more about the ups and downs of rankings, but this is normal. Because it is a process. Website optimization is not cheating, nor is it simply piling keywords. Why can some SEO experts quickly optimize keywords? Website optimization don't stare at every day rankings, which is very tired, do the content on the website (content is the most important). Site optimization process is not ranking in a straight line, the reality show more is actually the ranking ups and downs, but this is very normal. Because is process. Website optimization is not cheating, also is not simple to repeal of key words. Why some SEO programmer can quickly make keywords optimization good? Because they have many FTP accounts and passwords (these are very important factors) of websites on hand, and they have many websites with high PR value on hand, so hang a link on so many websites and simply do the website optimization. A little attention, we will be surprised at some websites: the websites are not "net" shaped, but the PR value is high at the same time. These are "masterpieces behind the scenes" of SEO. Website optimization needs a process. For example, if you have a long time, more FTP accounts on hand, and more friends, your links will be of high quality. Google's 10 regular updates and occasional algorithm upgrades every year are largely inspired by SEO industry research. Because they have a lot of web site FTP account and password (these are very important factors), and they have a lot of the PR value high site, in so many web site a link, simple do the next web site optimization effect came out. A little attention to, we will be amazed by some sites: web site do no "nets" form, the PR value while high death, these are the SEO "behind the scenes masterpiece". Website optimization needs a process, for example you for a long time, hand FTP account many, know a friend also many, then you link will have quality. Google each year for 10 times the regular update and upgrade the algorithm is shown a big part of the SEO industry is due to research of inspiration. The real meaning of SEO should be "to optimize the web page to make it more friendly to search engines". SEO's true meaning should be "of web optimization, in order to make it to the search engine more friendly". Now all search engines, including Google, have a problem that is difficult to digest - insufficient acceptance of dynamic websites. Now all the search engine, including Google inside, there is a difficult to digest issues-on dynamic website accept ability is not enough. Knowing what is "unfriendly" to Google, we can roughly find a way to "friendly" to Google: optimize the underlying structure of the website by heavily selecting keywords, external links, anchor text and reasonably arranging the collocation of page elements, try to use static page technology as much as possible, use less or no dynamic page technology, reduce unnecessary script programs, etc, We can achieve the goal of being "friendly" to search engines from the technical level. Know what is on Google "unfriendly", can find for roughly Google "friendly" measures: through heavy choose what keyword, and external links, anchor text and reasonable arrangement of elements of the page is tie-in, optimize the underlying structure of a web site, try to use more static page technology, less with don't even need to dynamic pages technology, reduce unnecessary scripts to wait, can from the technical level of the search engine to preliminary "friendly" purposes. In order to achieve the ultimate goal of SEO - ranking first in the search results of related keywords, the most important thing is to cooperate with the website content. In the short term, improving the ranking is meaningless for a website with poor content, because Google's algorithm is updated very frequently Google's goal is to "find what people need most", so the most fundamental way to optimize the website is to make your website really become the website that people need most. To achieve the ultimate goal of SEO-row in the related key words inquires the first results, the most important of the content on the website also need to cooperate. The short term boost ranking to a content is very poor site is meaningless, because Google's algorithm is now the frequency of updates very fast. Google's purpose is to "find people need the most thing", so the website optimization of the most fundamental way is, make your site really become the people need most web sites. All search engines have the same purpose, helping users find the most suitable website, so the importance of rich website content cannot be overemphasized. All search engines of the purpose is the same, is to help users find the most suitable web sites, so the importance of rich website content cannot be overemphasized. Google's current algorithm formula has been upgraded countless times, involving more than 300 variables. PageRank is just the most famous one. Bottom line, for website optimization. The real focus is to do a good job of content, stick your users to your website, your users will continue to accumulate, the traffic is high, and it is most useful for Google ranking. Google the algorithm has been upgraded formula numerous times, involving variable or even more than 300, is one of the most famous PageRank a just. The bottom of the said, for the website for optimization. Real focus or the content well, put your users stick in your website, your users will be accumulated ceaselessly, large flow, GOOGLE ranking of the most useful. Is it better to click more? Not necessarily. Think about who is reading your website. This is a crucial issue. Must be your target audience to be useful. To attract target visitors, you need to select the keywords for logging into the search engine, and select the directory and subdirectory when adding the category directory. Too much _JavaScript code is put into a single. js file. Search engines will not read _JavaScript code. Use simple tables, do not overuse tables, or nested tables in tables, so HTML errors are most likely to occur. Use CSS style sheets to unify fonts, instead of using HTML font labels too much. Click on the more the better? Not exactly. Want to consider who is reading your web pages. This is the question. Must be your target visitors are only useful. Attract targeted visitors, need to choose a good login search engine key words, to join classified catalogue choice when the directory and subdirectories. Too much _JavaScript code in a unified. Js file. The search engines don't read _JavaScript code. Use simple form, do not excessive use of form, or form nested form, so most prone to HTML error. Use CSS style sheets unified font, and don't use too much HTML font tags. This article was published by Beijing Website Construction Company Shangpin China //ihucc.com/
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