Business website construction planning
Source: Shangpin China |
Type: website encyclopedia |
Date: July 28, 2012
The success of a website Website construction The previous planning has a very important relationship. Before the construction of the website, the purpose of the website construction shall be clearly defined, the function, scale and input cost of the website shall be determined, and necessary market analysis shall be carried out. Only a detailed planning can avoid many problems in the website construction, and the website construction can be carried out smoothly. The success of a web site and website construction before the planning has a very important relationship. In the construction site should be clear before the purpose of building site, determine the functionality of the site, website scale, investment costs, make the necessary market analysis, etc. Only the detailed planning, to avoid in the website construction of many of the problems that appear, is website construction can be carried out smoothly. Website planning refers to analyzing the market before website construction, determining the purpose and function of the website, and planning the technology, content, cost, testing, maintenance, etc. in website construction according to needs. Website planning plays a planning and guiding role in website construction and positioning role in website content and maintenance. Site planning is to point to in the website construction of market analysis, before determine the goal and the function of website, and according to the need of the website construction of technology, contents, expenses, testing and maintenance make planning. Site planning on website construction plan and play a guiding role, the site's content and maintain a role positioning. The business planning of a business website should cover all aspects of website construction as much as possible, and the website planning should be detailed and considerate. E-commerce site business planning should as far as possible covers all aspects of the construction site, website planning should be exhaustive, thoughtful. The business plan of the business website includes the following contents: E-commerce site about the content of the business plan is as follows: 1. Market analysis before website construction
Construction site before the market analysis
Analyze how the market of relevant industries is, what are the characteristics of the market, and whether the company can conduct business on the Internet; Analyze the main competitors in the market, understand the competitors' online situation, website planning and function; Analyze the company's own conditions, company profile and market advantages, determine which competitiveness can be improved by using the website, and the ability to build the website (cost, technology, manpower, etc.) Analysis of the relevant industries market is like, what kind of market characteristics, whether can carry out the business on the Internet; The main competitors to market analysis, understand competitors on the Internet and web programming, functions; The company itself to conditions are analyzed, the company profiles, market advantages to carry on the analysis, sure can use website promotion which competitiveness, construction site ability (cost, technology, human, etc) 2. Purpose and function orientation of website construction
The purpose of the website construction and function orientation Why build a website? Is it to promote products, conduct e-commerce, or establish an industrial website? Is it the need of the enterprise or the extension of the open market? Determine the functions of the website according to the company's needs and plans by integrating the company's resources; Determine the purpose and function of the website according to the website function; The construction of the enterprise intranet and the scalability of the website. Why should build web site? To promote products, electronic commerce, or a industry web site? Is the need of the enterprise or the market open extensions? Through the integration of company resources, according to the needs of the organization and planning, determine the functionality of the site; According to the website function, make sure the site should be to achieve role; Enterprise Intranet situation of the construction of the website and expansibility, etc. 3. Website technology solutions
Web site technical solutions
Determine website technical solutions according to website functions; Analyze input cost, function, development stability and safety, etc; Systematic solutions or self-development; Website security measures, such as anti black and anti-virus programs; Relevant program development. According to the functionality of the site web technology solutions to determine; Cost analysis, function, development stability and security, etc.; The systematic solution or oneself development; Web security measures, such as the black antivirus program; Relevant procedure development. 4. Website content planning
Web site planning According to the purpose and function of the website, plan the content of the website. The general enterprise website should include company profile, product introduction, service content, price information, contact information, online orders and other basic content; E-commerce websites are to provide member registration, detailed commodity service information, information search query, order confirmation, payment, personal information confidentiality measures, relevant help, etc. Note: Website content is the most important factor to attract visitors to a website. No content or impractical information will mutually attract visitors who are browsing in a hurry. The information that people want to read can be investigated in advance, and people's satisfaction with the website content can be investigated after the website is released, so as to adjust the website content in a timely manner. According to the website the goal and the function of planning your content, general enterprise web site should include a brief introduction, product introduction, service content, price information, the contact method, on-line order, and other basic content; The electronic commerce kind website is to provide the register and detailed information of the products and services, information search query, order confirmation, payment, and personal information confidential measures, related assistance, etc. Note: website content sites attract visitors is the most important factor, no content or not practical information mutual attract glanced through visitors. In the information to people want to read to investigation and survey released in website after website content people of satisfaction, and adjust your website content. 5. Web Design
Web design Web page design should generally be consistent with the overall image of the enterprise and conform to CI specifications. Attention should be paid to the application of page colors, pictures and layout planning to maintain the overall consistency of the web page; In the adoption of new technologies, the distribution area, age class, network speed and reading habits of the main target audience should be considered; Specify web page revision plan, such as large-scale revision in half a year to one year. Web design in general to the whole image and enterprise consistent, want to accord with CI norms. To pay attention to the application of color pictures, page layout and planning, keep the whole web consistency; In the use of new technologies to consider the main target group of its distribution, visit age class, network speed, reading habits, etc.; Designated page revised plan, such as six months to a year on a large scale revision, etc. 6. Website maintenance
Website maintenance Maintain the server and related software and hardware, evaluate possible problems, and formulate response time; Maintenance of database and effective use of data are important contents of website maintenance, so database maintenance should be paid attention to; Update and adjustment of contents; Formulate regulations on website maintenance to institutionalize and standardize website maintenance. On the server and related software and hardware maintenance, the possible problem of the assessment, and formulated response time; The database maintenance, effectively use data is the important content of the website maintenance, so for the maintenance of the database to attention; The content renewal adjustment; Make the relevant provisions of the website maintenance, website maintenance will be institutionalized, standardization. 7. Website test
Web site test The website should be carefully tested before release to ensure normal browsing and use. On its web site to carefully before thorough testing to ensure that normal browsing and use. The main test contents include: (1) Server stability and security Server stability, safety (2) Program and database test Procedures and database testing (3) Web page compatibility test, such as browser and display Web compatibility tests, such as browser, displays (4) Other tests as required According to the need of the other tests 8. Website publishing and website promotion
On its web site and the website promotion
Public relations, advertising activities, search engine registration, etc. released after website testing. Web site testing in the public relations and advertising campaign released, search engine registration, etc. 9. Website construction schedule
Website construction schedule The start and completion time of each planning task, the person in charge, etc. The planning of the start and finish the task of time, etc. 10. Expense details
Expenses details List of expenses required for various matters. For all the expenses required to list. The above is the main content that should be reflected in the website business plan. According to different needs and purposes of building the website, the content will also increase or decrease. At the beginning of the construction of the website, careful planning must be carried out to achieve the expected purpose of building the website. Business planning for the web site above the main content of the should reflect, according to different needs and the establishment of the purpose, content, also can have increase or decrease. In the beginning of construction site must be careful planning, to play to the expected purpose site. This article was published by Beijing Website Construction Company Shangpin China //ihucc.com/
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