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How can enterprise websites improve user experience in 2020?

Source: Shangpin China | Type: website construction | Time: June 9, 2020
When the user first uses the product you designed, he can easily see the color, layout, font, picture and layout style you selected. He can see a deliberate button to stimulate his operation and interaction. These are the interfaces he can see.
However, in addition to the features presented to the user, there are also some features that he cannot see. These features are not easy to find, but they are a key step in the success of the product and are related to the quality of the product's user experience. Invisible attributes are sometimes even more important than visible attributes, because they affect users' emotions. Therefore, we must consider these intangible features in website construction, product design and planning.
1. Website performance
Performance is the expected performance of the product. For example, when we buy a car, we will imagine that its accelerator will eject as soon as it is stepped on, and the steering wheel will drift perfectly once it is touched. We want to drive with ease and comfort. If we find in the actual test drive that our expectations have not been met, we will certainly be disappointed.
For websites or applications, users' expectations are mainly divided into response speed and reliability. If the application responds slowly and loads slowly, the user will think there is a problem with the application. Even if your application has no problems, it will leave a bad experience for users. However, the reliability needs to ensure that the product runs consistently, has no faults, does not flash back, and can be loaded successfully every time, that is, can correctly respond to the user's behavior.
2. Efficiency
Efficiency refers to the operation steps and processes required by users to complete an action. Some websites and applications are not designed according to users' ideas. For example, some operations that do not require user login will force user login. In order to collect user information, some fields need to be filled in during user registration, or users must click several times to view some information on different pages or download files. All these behaviors are likely to cause users' aversion, resulting in users' interruption of operations and leaving.

How can enterprise websites improve user experience in 2020?
3. Customer service support
When a user encounters a problem when visiting a website or using an application, he needs a channel to obtain information to solve the problem, and customer service support comes in handy. Customer service support should be prominently placed, and contact information should be easy for users to obtain and contact. It can be traditional telephone, email, or some online manual customer service, online QQ customer service, WeChat customer service, etc.
4. Safety
We want users to visit Enterprise website construction And don't worry about using product applications, which is mainly reflected in security and privacy. In order to prevent users from being cheated, attacked and stolen by hackers when operating and browsing websites and applications, the website itself must also be self-discipline, protect users' personal security information, and carry out relevant encryption and safe storage to avoid abusing customers' private information; During the operation and presentation of some big data, user information must be desensitized. Unsafe websites will even lose old users soon, let alone attract new users.
Performance, efficiency, customer service support and security assurance are the above four features that users cannot see in product design, but we cannot ignore them. Only by combining visible and invisible features can we build a website and application with a good user experience.
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1. Part of the content of this site comes from the network, and the copyright of some articles and pictures involved belongs to the original author. The reprint of this site is for everyone to learn and exchange, and should not be used for any commercial activities.

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