Four major factors for enterprise website keyword ranking to be demoted

1. Frequently modify the title tag

People's ideas change every day, and natural enterprises usually increase new businesses or reduce some businesses. This is normal. However, if an enterprise needs to frequently modify the head tag of its website due to the increase or decrease of certain businesses, it will attract the attention of search engines. Although you don't want to get such attention, there is no way. You have made a major adjustment to your website. If you don't attract the attention of search engines, you can't do this. Therefore, webmasters often have problems of one kind or another on their websites soon after modifying the title tags, which leads to their own commercial sites being downgraded and ranked by search engines.

2. There are too many problems with friendship links

Why are there so many problems with the friendship link of the enterprise station? Although it is called friendship links, most of the time you use the webmaster tool to check the friendship links of enterprise sites are export links. The other party does not return the link at all. Some people even return links, but they add the NOFOLLOW attribute. More importantly, the other party's website cannot be opened for a long time. The snapshot has not been updated for a month or two. What did SEOs do for such friendship links?

3. The repetition rate of website content is too high

The repetition of website content is nothing new. This is more common on corporate websites. However, the repetition rate of enterprise websites is very high. Some websites have the same article, which can appear five or six times at different times, and some even differ by only one day. However, many editors often make such low-level mistakes. As for why this happens, I believe that the SEO staff of the enterprise station also have a deep feeling. The content source of enterprise website is very limited. If the website is updated every day, there is really no suitable content. Therefore, this makes many editors feel that this article is sometimes familiar, but in order to complete their work, they still upload it again.

4. Dead links on the website are not handled in time

Dead links on the website may be caused by the change of servers or revision of the enterprise, but no matter what the reason, it is not good to have too many dead links on the website, which will not only affect the user experience of the website, but also cause trouble for the search engine. If you don't deal with dead links in time when you find them, you may forget them later, so it's OK to forget them. The next time a search engine spider comes to your website and cannot crawl smoothly, your website will be in danger. When your website will be downgraded, the search engine will update next time.