What knowledge should you know before building a website
Source: Shangpin China |
Type: website encyclopedia |
Time: November 20, 2015
The general knowledge of website construction mainly includes: the domain name of website registration, what space the website uses, what type of website it belongs to, Beijing website construction The quality of the website, the general direction of the post promotion of the website.
Common sense of website construction I, website registration domain name
1. Domain names that have been purchased for a certain number of years:
The advantage of these domain names is that they have Baidu weight or Google PR, which will be helpful for website optimization, and the length and coordination of old domain names are relatively high. However, most of these domain names will be quoted higher than the new domain names, and how much higher depends on the data of the domain names.
2. Domain name registration with domestic service providers:
At present, the domain name registration fees of most domestic service providers are similar, and the prices of domain names of. com and. cn are 50-80 yuan/year.
3. Domain name registration with foreign service providers:
The current popular foreign domain name service provider is Go Daddy. The domain name registration fee of. com is equivalent to the domestic quotation, which supports Alipay payment. It is understood that business China is also good, which is the choice of many enterprise websites.
Common sense of website construction II. What space does the website use
1. Virtual host
If your website is only used as a display type small and medium-sized enterprise or personal station, then the general virtual host can be satisfied.
2.VPS
If the website is a large company website or has a large demand for user groups, you can consider using VPS. Compared with the virtual host, the price of VPS is not much higher.
3. Hosting and renting servers
If neither the virtual host nor VPS can meet your needs, it is recommended that you purchase a server for hosting or rent a server directly. Generally, if you rent a server for one year, you can get free property rights.
Common Sense of Website Construction 3. What Type of Website (Procedure)
1. Blog websites
This type of website has no technical content. You can choose WordPress to build it. Or a forum website.
2. Company presentation website
Open source Shangpin China Marketing website construction The rise has greatly shortened the development cycle of website construction, and can focus more time and energy on website page design, website front-end, and user experience.
3. Functionality
Functionality is biased towards systems such as CRM and OA. The database, background code, front end and UI all need to be customized, so developing such websites requires a team of collaborative development and strong technology.
Common sense of website construction
The quality of website construction The quality of website construction determines the effect of future website operation promotion and brand image display. Whether it is a customized website or a template website construction, the website quality obtained by different website building methods and the cost required are certainly different:
1. Free station building
At first glance, building a free website is very attractive, but after using it, you will find that it is fishy. Generally speaking, service providers that provide free website building will have great restrictions on website management permissions, and will not provide source code. Moreover, the website is basically a crude website that has been repeatedly used for many times, and the quality is predictable.
2. Formwork construction
Template website building mainly uses some paid or free templates that have been published on the Internet. The advantage of using template website building is that it can save some time in UI planning, and only needs to adjust the structure and update the website content. For users, your website is easily similar to other websites. It is not conducive to the promotion and optimization in the later stage.
3. Customized website
The construction cost of such websites will be much higher than that of the previous two, which requires designers to analyze, think and design. If the price given by some service providers is very low, it is basically a template website. You should pay attention to it.
Common Sense of Website Construction V. Operation and Promotion in Later Stage
After the website is built, it needs operation and promotion. This is a complex and long-term system project, but website construction customers can roughly understand several directions of the website's later operation and promotion.
1. Website optimization. Website optimization (natural ranking) is mainly through the optimization of core keywords or long tail keywords, and through the continuous operation and optimization of internal and external websites, to improve keyword ranking so as to obtain traffic and finally obtain orders.
2. Paid promotion. That is to promote the website through search engine bidding, guide customer traffic to come for consultation, and finally obtain orders. The effect of this operation promotion mode is obvious, but the cost of investment is also very large.
3. Station Master Alliance. The webmaster alliance covers a wide range, and traffic portals can come from thousands of websites participating in the webmaster alliance. Of course, its pertinence is weaker, and the accuracy of traffic is poorer.
4. Other promotions. Such as classified information, forum posting, yellow pages, b2b publishing promotion information, etc.
Generally speaking of SEO website optimization, I think that you seoers may think of the two basic points of website optimization: inside and outside the station. If a website is compared to a house, then the inside of the station is like the foundation of the house, and the outside of the station is relative to the superstructure of the house. If you want to build a house, these two are indispensable. We all know that the foundation construction is the foundation of the house. The same website is also the foundation of a website. Since the site optimization is the foundation of website optimization, the construction of internal links on the website is particularly important, whether we are doing search engine optimization or website traffic introduction, the construction of internal links on the website is the premise. Today, Zhai will share with you the five basic steps of internal link construction in combination with his SEO optimized website, hoping to help you do a good job of internal link construction of optimized website.
Step 1: the interlinkage of related keywords in the content.
We can learn this from Baidu Encyclopedia, which has a high weight. We can find that the main part of the content in Baidu Encyclopedia generally has internal links before related keywords.
Step 2: TAG link.
If you visit blogs frequently, you will find that we can often find some related keywords at the bottom of the article. These keywords can all be linked to the relevant TAG aggregation page, and these keywords can not only improve the user friendly experience, but also improve the keyword ranking. The article content in my optimization website is to increase the backflow between pages through TAG links, and the effect is relatively good.
Step 3: Links to relevant articles.
At the bottom of the article or the list on the left side, the method of calling is usually used to call articles of related categories, and relevant articles can be listed together by calling TAG tags. This can not only increase the setting of backflow in the website, but also help search engine spiders crawl, and also help improve the friendly experience of the website.
Step 4: Random article links.
No matter how we build internal links of optimized websites, I think there will always be some content in our optimized websites that has not been crawled and indexed by search engines. Then we can increase the probability of search engine crawling through random articles. Random article columns are usually placed on the left column or below an article. Search engines like fresh content, so random columns can not only improve the "visibility" of the page, but also improve the freshness of the site on the other hand.
Step 5: Links to popular articles. For the construction of popular articles, the main function is to improve the traffic of the whole website. We know that the average person's visiting psychology is to like fresh information with hissing heads. Of course, if the number of visitors to a page is high, it can usually attract the curiosity of other visitors, and then further visit, At the same time, it can greatly reduce the bounce rate of the site and improve the user's access viscosity. Of course, optimizing the internal link construction of the website is not only the five aspects described above, but I think the above five points are the basis of the internal link construction of the website. I hope they can help you, and I hope you can share your operating experience and learn together in the future. Common progress.
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