stay network marketing A good domain name can not only let users remember it, but also add a beautiful pen to the website. In addition, domain names are one of the most important intangible assets of Internet companies and individual webmasters. All website promotion content and traffic are related to specific domain names. A good domain name has a certain impact on website operation. Today, I will tell you something about it.
First of all, the era of domain names is still old and spicy. The earlier the domain name is registered, the better the ranking. That's for sure. Because of this, buying old domain names is a common practice in the online marketing industry. It is not only conducive to ranking, but also can quickly increase the weight. If you have a 1990 domain name, you will be very rich.
Second, domain name suffix first Domain names that cannot be registered at will have a higher weight by nature, which has become very popular in the industry. Only American universities and other educational institutions can register, and only colleges and departments can register. In fact, I have already talked about this issue in my previous blog post. They have no inherent advantages, but they have a relative quality advantage in promoting these domain names, because such websites have no junk or inferior articles., And their reputation and evaluation in all aspects are relatively high. Therefore, such a website should have the upper hand in the future comprehensive level. On the other hand, they are recognized as the best external chain resources of online marketing in the world, and optimization is nothing more than two points, namely, the construction of external chain outside the station. This platform is undoubtedly the most popular website promotion. In fact, have you ever thought about relevance?
3、 Anonymous registration Some people use anonymous registration information, To avoid the search engine checking the domain name registrant information and transfer history. This way has no advantages, which will not only cause the insecurity of online marketing search engines, but also cause insecurity. If it is not safe, you can only use Hong Kong or overseas space. I won't say much about the unstable factors of the server.
4、 Domain name except for domain name registration time , the content of the domain name. Some old domain names have not been resolved after purchase, so the search engine does not contain any content, so it cannot be compared with the domain names contained long ago. As long as the domain name is included, the search engine will have a record, and then re register the website to promote it. The search engine will treat it as an old domain name and give it more weight.
5、 The domain name contains keywords, I think everyone knows. Including online marketing keywords is very useful for ranking. You can read my blog column. Although the domain name does not contain keywords, the column contains keywords. It should be noted that the keywords contained in the domain name are mainly applicable to English stations, because Chinese is not easy to appear in Chinese, which is not conducive to website promotion, except for the search tags of search engines.
6、 Domain name conjunctions used in the past, Even some conjunctions. It is said that the domain name contains keywords, which is conducive to optimization. Some domain names have already been registered, so some connections to register domain names separate the keywords of online marketing. For example, if he has already registered, he will register. Although such conjunctions are not a big problem, Shenzhen Zhankuan Technology Co., Ltd. has two shortcomings. The conjunctions leave a bad impression on users, which is doubtful. Any large company and formal company seldom choose conjunction to register domain name. Although the problem is not serious, it will arouse the suspicion of search engines, because the search engines promoted by websites are very sensitive to such domain names.
7、 The length of the domain name contains the target network marketing keywords, The domain name is often too long. In many cases, the advantages of long domain names are far less than the disadvantages. The user experience of long domain names is poor and the weight is scattered. In addition, many platforms now limit the length of personalized signatures, which I deeply understand. I don't believe you can see my website promoting domain names.
8、 Has the domain name changed hands after the domain name purchase history registration? Is the domain name owner associated with spam websites? This has a certain impact on domain name authority. Therefore, when purchasing a second-hand domain name, we should pay attention to the number of times the domain name changes hands, who is the owner, what is the online marketing content recorded in the search engine database, and whether it is related to the promotion content of sensitive websites. Pornography, gambling, diet pills, drug trade, etc. Cheating is rampant in these areas.
9、 One thing to mention here about brand priority is that, Brand priority means that a brand can be used as a domain name. For example, instead of using the keyword "search and promotion" as the domain name, Baidu uses Baidu. For example, Tianya does not use community or forum as the domain name of the website, but uses brand words as the domain name, which is easy to remember and spread, and is very helpful for website promotion. Therefore, we will see that many companies use the company name as the domain name of the website to improve the brand effect.
The idea of domain name update time seems simple, but it is not simple. The reason is that online marketing search engines judge whether your website is dedicated. First of all, it usually takes only one year to register a domain name, because they know that black hat behavior is often stifled, so it is not good for them to renew for too long. For search engines, if the registration time is short, they will be questioned by search engines. They not only need to observe the website for a long time, but also improve the attention of search engines for the website. To sum up, in online marketing, compared with brands, keyword domain names always give priority to the ease of use of brands and users. Short domain names are easy to remember, write and spread, and their benefits often outweigh the benefits of website promotion keywords in domain names. Of course, if it contains both keywords and short words, it would be perfect.
