How does SEO optimization work after website construction? one

Some enterprises think that they can achieve a certain amount of sales after the website construction is completed, which can bring a steady stream of traffic. So many enterprise bosses blindly pursue the appearance of the website, without paying attention to the optimization of the search engine. This is the reason for their website construction. So how can we optimize the website better?

　　 First: Do a good job of website construction This sentence is simple to say, but it is not easy to do. Many enterprise websites either collect their content on the Internet or do not update it for a long time. Some people complain that there is too little content about their own industry during the collection process. This situation is mainly because the relevant products of the website have been prepared in the early stage of building the website, And there are no relevant news columns on the website, which leads to that even if there is such industry news, there is no place to release it. Therefore, the author suggests opening appropriate columns on the SME website for daily updates, so as to maintain the vitality of the website, and the search engine will also crawl content every day!

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　　 Second: optimize the external chain of website construction , in SEO（ Search engine optimization ）There is a saying in the optimization world that website content is king, and external links are king. The more external links a website has, the higher the website's exposure rate on the network, and the higher the corresponding weight will be entrusted to. So we should learn how to build external links of websites, for example, we can publish our website information on many B2B platforms, You can also increase the construction of the external chain by posting on the forum (l ù n t á n). Of course, a better way is to write soft articles to build the external chain. For example, when every movie is about to premiere, there will be many relevant soft articles published through the news media, which is actually in soft article marketing. The most famous movies are Avatar and Inception, So SEO optimization must be done persistently, so that it can have an effect, otherwise no matter how good the website optimization method is, no optimization effect can be seen!

Third: the overall structure of website construction (structure) and details, When the website is built, we are doing these SEO optimization work It becomes more difficult to waste time and energy, but the goal that may be achieved will be discounted. Therefore, in the early stage of website construction, future SEO optimization should be considered, such as developing and updating website columns, optimizing website code and internal links, and building website maps, At the same time, we also do these optimization work while building the website, so that we can get twice the result with half the effort!

Fourth: Be able to choose the key to website construction (Explanation: an important part of metaphor), because others find your website through the search engine first by entering keywords in the input box, and then there will be some websites based on these keywords, and the ranking order of these websites is based on the Baidu weight of the enterprise website itself, of course, the choice of keywords is appropriate, There will be fewer competitors, and your website will be more easily ranked at the top. It is estimated that there are many people competing for some hot keywords. At this time, you can add some suffixes to the front or back of the hot keywords to become long tail keywords, which can effectively get rid of many competitors, such as our weight loss product, If you want to build a corporate website like weight loss products, the competition is conceivable, which is no less than tens of thousands. If you add a ranking list to the weight loss products, it will be 90% less and become thousands. It can be seen that by selecting appropriate keywords, you can effectively avoid cruel competition!