What are the contents of general enterprise websites? What's the use of website construction 1

      1. Company information: The company information is to let new visitors to the company website have a preliminary understanding of the company's situation. Whether the company can gain the trust of users depends largely on these basic information. In the company information, if the content is relatively rich, it can be further broken down into several sub columns, such as: company profile, development history, company dynamics, media reports, major achievements (certificates, data), organizational structure, introduction of key enterprise leaders, contact information, etc.

　　 2. Product information: Enterprise website The product information on the should fully reflect all series and various models of products, and give a detailed introduction to the products. If necessary, in addition to text introduction, corresponding pictures, video files, etc. can be provided. Other information that helps users to generate trust and purchase decisions can be published on the enterprise website in an appropriate way, such as detection and identification by relevant institutions and experts, user comments, relevant product knowledge, etc.

The product information can usually be divided into different sub columns according to the product category. If the company has a large variety of products that cannot be listed in a simple catalog, it is necessary to add a product search function in addition to designing a detailed hierarchical catalog in order to make it easy for users to find the products they need.

　 3. User service information: Users expect different services from different enterprises and products. Common service information on the website includes product selection and common sense, product instructions, online Q&A.

　　 4. Promotion information: However, if the website has a certain number of visitors, the enterprise website itself has a certain advertising value. Therefore, you can publish promotional information on your website, such as online advertising, prize contests, prize solicitations, and downloading coupons. Online promotion activities are usually combined with offline promotion activities. The website can be an effective supplement for users to understand the promotion interaction rules, participate in registration, etc.

　　 5. Sales information: After users have a certain understanding of the enterprise and products and have a purchase motivation, they should provide further support for users to purchase on the website to promote sales. After deciding to purchase products, users still need to further understand relevant purchase information, such as the most convenient offline sales location, online ordering method, after-sales service measures, etc.

　　 6. Public information: It refers to information about the company that is not known as a user, such as investors, media reporters, investigators, etc. Public information includes equity structure, investment information, corporate financial report, corporate culture, public relations activities, etc.

(Enterprise publicity)

　　 7. Other information: According to the needs of enterprises, other relevant information can be published on the website, such as recruitment information, procurement information, etc. For enterprises that sell products in different countries, they usually need website content in different languages.