Several common mistakes in enterprise website optimization?

First of all, it is beautiful and has no content

Nowadays, many websites on the Internet are of this beautiful type, but their content is very pale, and some content may even affect the internal records of search engines. Take enterprise websites for example. Most bosses don't know about SEO, but they only know how beautiful they are. People who know about SEO know it's not good, but they can't do anything about it. Who wants the boss to like it? This leads to the need to ensure the needs of the boss on the one hand, and the need to ensure the ranking on the website on the other hand. Finally, SEO cannot continue, so it must be promoted. In this collection network, we remind these bosses that they can't just repeat their appearance when creating websites.

2、 Web design error

It is understandable that the website is beautiful, grand, and has strong visual impact, and has been sought after by enterprises. However, due to excessive pursuit of these effects, some customers often turn their websites into "vases". The so-called vase is useless. We believe that while focusing on the image design of the page, we must pay attention to the user experience of the website, and try not to use large resolution pictures and flash, which will reduce the loading speed of the website. Try to make the website a "reliable, honest and elegant" enterprise website.

Third, put company introduction, company news and information about us in the most important position

Better marketing effect of enterprise products is the ultimate destination of enterprise websites, while listing repeated introductions of enterprises and adding industry news are counterproductive optimization to improve the noise of web pages. To solve this problem, we need to find out one thing, that is, when a customer enters our enterprise site, what does he want to know? Do you want to know the size of our enterprise, the boss's resume, etc? No, the most direct idea of customers is to understand our products. Our goal is to sell our products, so we should put our product content in the most important position.

Fourth, the content of the website is flashy

This is basically the same as the first one. Many websites are made with flash memory, which is very expensive. In addition, they are now in the sunset industry and incompatible search engines, which will affect the scope of use.

Fifth, keyword selection

It is difficult to optimize the website of an enterprise, because an enterprise has many products, and we cannot regard every product as a keyword. Therefore, keyword extraction is very important for an enterprise website. When many people go to this step, they often fall into a misunderstanding. So although the website's keyword ranking is very good, the website's traffic never appears, let alone the conversion of website traffic.

Sixth, website promotion=Baidu ranking, online marketing=Baidu ranking

Nowadays, many companies have launched online marketing and website promotion services. Due to the current industry confusion, there is no clear standard to judge the service value provided by service providers. Because Baidu ranking is indeed a visible and practical effect, for a long time, everyone has defaulted to equate the network promotion effect with Baidu ranking effect. In our opinion, the ranking of search engines is indeed a good standard, but it is not the only standard. For example, although some keywords do not rank well, they do bring many online customers to enterprises. These are often ignored by enterprises, but they are also the actual results of the efforts of network companies.