How to accurately analyze website keywords?

What is demand analysis? Demand analysis, on the surface, we use the reverse analysis that users want to do, and reflect it on the web page; At a deeper level, we can use the most intuitive data provided by search engines to analyze users' needs, such as:

We should all have heard of Autohome. Why is it easy to search for keywords related to cars on the website of "Auto Home"? We can search any keyword about cars. This keyword will display a drop-down search in the Baidu search box, and the relevant search will be displayed at the bottom. The search results will show: car parameters, car pictures, quotation marks, word of mouth, relevant information, discussions (posts), videos, etc. In fact, these are user requirements. Many people will ask why this information is displayed in the results, but this general information is the user's demand.

As we all know, Baidu database is very powerful, and the search and display results are calculated through user operation analysis and user demand analysis. Therefore, if we can put these information on the page and concentrate on sorting through these displayed information, plus our high-quality content, is it difficult to improve the ranking outside the chain?

In the process of analyzing user needs, we must consider the layout of the website page, which is related to the above content: needs are sorted by importance. Optimize the whole website and solve the problem of dynamic pages. Many websites with problems are basically dynamic. After the optimization goal is determined, this phenomenon should be changed, and this dynamic structure should be transformed into a static web page generation mode, Website construction In this way, the performance of inclusion and ranking will be better.

Search engines usually know the track: from left to right, from top to bottom. This order is roughly the same as the order in which people visit websites. Therefore, the layout of the website is the most important requirement, as well as the most important requirement of the front desk and the top floor. Other important factors can be arranged in order. Although these meet the needs of people and search engines, they must be combined with the rationality of layout and the aesthetic design of the page.

Through this, we will provide a good website environment for users and search engines to visit. In addition, after the website is completed, the quality of content determines the loyalty of users and search engines.

Regular optimization is inevitable. Enterprise search engine optimization Now, basically every small and medium-sized enterprise has its own website, but most enterprise websites do not play the role of e-commerce. At most, they only need to input one more line of URL on the business card. Many enterprise websites have been submerged in the vast ocean of networks, most of which have become zombie stations. However, with the rapid development of the network and people's increasing attention to e-commerce, many enterprises have realized the importance of e-commerce to enterprises. It can be said that 80% of enterprises will develop e-commerce channels in the next decade, so the website is the window of this channel. Cultivating the habit of search engine capture and constantly analyzing users' needs are the methods we must adhere to in the future. In addition, in order to let others own them, I also own them. Others do not know, I do not know. At this time, your website will become an excellent website, and the keyword ranking will be long-term.