Optimize Flash website
Source: Shangpin China |
Type: website encyclopedia |
Date: February 21, 2012
Beijing website construction If there is a really hot project, it can be divided into SEO website optimization Experts and web designers, this is Flash. It is undoubtedly a huge technology. On a website, including sound and pictures, Flash animation is a real nightmare SEO expert. The reason is quite ordinary - search engines can't index (or at least it's not easy) the content of Flash files inside, unless you give the text inside the Flash movie, you can simply calculate the loss of this text to improve your ranking. Of course, there are workarounds, but until search engines start indexing Flash movies, if they are plain text, these solutions are just a clumsy way to optimize Flash Website production But they must have something better than nothing.
Why do search engines dislike Flash websites?
Search engines don't like flash, not because of their artistic quality (or lack of these), but Beijing website production The reason for the Flash movie on our website is that the spider's understanding is too complicated. Spiders can't index Flash movies directly because they make a plain text page. The file name of the spider index (you can find these tons on the network), rather than the content inside.
Flash movies come in a proprietary binary format (SWF) and spiders cannot read Flash files internally, at least without assistance. Even with assistance, don't expect spiders to crawl and index Flash content. This is really for all search engines. It may be that how search engines measure the relevance difference of web pages, but the way to Flash, at least in time for people, search engines are truly united - they hate it, but its index part.
(No) Flash?
Although in fact, Flash animations are not spiders' favorite. When there are cases, Flash movies are worth SEO efforts. But as a general rule, keep Flash movies at a minimum. In this case, a better search engine is definitely not the only reason. First of all, Flash movies, especially banners and other types of advertisements, are widely skipped by scattered users. Second, Flash animation is fat. They consume a lot of bandwidth, although dial-up days are for the majority of users, there is no standard for 1 megabit connection or better.
Basically, designers should keep the statement that Flash is to strengthen a story, but not tell it - that is, you have some key points of the text story (and your optimized keywords), and then you have Flash movies to add further details, just a visual representation of the story. In this regard, the biggest SEO crime is having the entire website in Flash! This is simply unforgivable, even not high ranking dream!
The other is "No" using the navigation flash. This is not only applicable to the start page, where was once a fashion splash and gorgeous Flash movie, but external links. Although it is a common mistake to use navigation images and/or JavaScript, Flash banners and movies cannot be used to cause users to move from one web page to another. Text links are the only SEO approved way to build site navigation.
Solution for optimizing Flash website
Although the solution is not a solution, Flash websites can still be optimized. There are several methods:
Input metadata, This is a very important method, although it is often underestimated and misunderstood. Although metadata is not important, it is an important search engine, because it used to be a Flash development tool that allows you to easily add metadata to your movie, so there is no excuse to leave the metadata field empty.
provide A good website to replace the web page, which must provide HTML pages, do not force users to watch Flash movies. It takes more work to prepare these pages, but the reward is worthwhile, because not only users, but also search engines will see HTML pages.
Flash search engine SDK, This is the life belt of the enterprise. The most advanced tool to extract text from Flash movies. One of the most convenient applications in the Flash search engine SDK is the named tool swf2html., As its name implies, this tool extracts text and links from Macromedia Flash files and writes them to your output of a standard HTML document, thus saving you tedious work and manual work. However, you still need to have a look at the extracted content and correct it if necessary. For example, the arrangement order of the text and links in the page may need a little adjustment, in order to place the title and title or keyword rich content at the beginning of the page. In addition, you need to check the content between the extracted sentences and paragraphs if there is no repetition. Extracting the font color of text is another problem. If the font color of the extracted text is the same as the background color, you will encounter hidden text territory.
SE-Flash.com Here is a tool that visually shows what is invisible from your Flash file search engine. This tool is very useful, even if you have installed the Flash search engine SDK, because it provides a more accurate check extraction text. In addition, it is not certain that Google and other search engines use the Flash search engine SDK to extract the content from a Flash file, so this tool may produce completely different results from those SDKs.
These methods are just some of the most important examples of how to optimize Flash websites. There are many other methods as well. However, not all of them are brilliant and clear, or they can be divided into moral SEO boundaries - for example, creating invisible text layers and delivering them to spiders rather than Flash movies themselves. Although this technology is not wrong - that is, there is no duplicate or fake content, it is very similar to camouflage and portal pages, and it is better to avoid it.
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