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What details should be paid attention to in website revision?

Source: Shangpin China | Type: website construction | Time: September 1, 2020
The reduction of website authority is a common topic in the process of optimization. Many webmaster friends and search engine optimizers feel that the website ranking suddenly disappears, which means that the decline of website strength is caused by a variety of factors. Once the website energy decreases, it means that the keyword ranking decreases and the traffic decreases, which is what webmasters do not want to see. Website revision is a frequent occurrence. As a result, due to the problem of processing method, Search engine optimization It reduces the friendliness of the website, which is a painful thing for the webmaster. Will website modification lead to the website reducing its rights?
　 1. Why does website revision lead to website authority reduction?
The purpose of website revision is to improve the user experience. Because the revision is not in place, the optimization problems brought by website revision are not considered. For example, website revision should retain valuable content, rather than retain it. All new content has been changed, and the original high-quality content no longer exists. This modification will definitely lead to website demotion and keyword reduction.
　　 Second, how to avoid being demoted when a website is modified?
　　 1. Website columns remain unchanged
The content is based on the column, and the website content is empty!, It will cause abnormal snapshots. If many columns are deleted for no reason due to revision, the content will disappear naturally. Therefore, when revising, we should explain the situation to customers and try to keep the original columns.
2. Keep the original website structure and URL
The website structure and address will also be adjusted. If the original website structure is good, keep the structure. If the website meets the optimization, keep the original website. If it is a new revision, more measures need to be taken. The website address is the basis of the website. Both spiders and users of search engines enter the website through the website of tourists. If the website is deleted or changed extensively during the revision period, all previously contained pages will be deleted, which will have a negative impact on the website.
What details should we pay attention to when changing the website?
　　 3. Keep the original valuable pages and content
Although the website revision is a new website, it can retain the original high-quality content and high-quality pages, and connect the content data of the old website to the new site, thus retaining valuable content, which is very helpful for website optimization;
　　 4. Set 404 error page
The website structure and URL have been adjusted, the original old website data has been cleared, and the pages contained in the original search engine cannot be opened, which has become a dead link. If the 404 guide page is not set, the spider will continue to crawl the website, but the captured content cannot be opened, and the website is considered unstable, so the website will be punished by reducing its rights. Set 404 pages to tell the spider directly that these pages have been deleted and do not need to be crawled, so the spider can crawl other valid pages;
　　 5. The robot file directly screens the deleted content
Robot file is a protocol between website and search engine. After the website is modified, there will be many dead links. Understand invalid information, such as dead linked directories and pages, mask them in robot files, and then update them in the "robot" function of Baidu webmaster tool to let search engines know the new robot protocol of the website.
In short, the purpose of website revision is to make the website develop better, and take corresponding measures to prevent the power reduction brought by website revision. If corresponding measures are taken, the power will not be reduced, and it will be beneficial to the optimal development of the new station. In addition to the above methods, website revision also needs to keep the website updated with original and high-quality content, adhere to the construction of high-quality external chains, guide spiders to grab new content and constantly optimize it.
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1. Part of the content of this site comes from the network, and the copyright of some articles and pictures involved belongs to the original author. The reprint of this site is for everyone to learn and exchange, and should not be used for any commercial activities.

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