How to do the external chain work well after the website is launched?

With the constant updating of Baidu algorithm, the management requirements of the outer chain are getting higher and higher. The external links we send must be related to your own website. For example, my website is about seo. If I go to a website of building materials and leave an outer chain, it may be useless. It may be a rubbish outer chain. If there is rubbish outside the chain, my website may be punished by "score reduction".

1. Don't buy or sell links or send links in groups

External links must be sent manually. Never spend money on Taobao to buy links, which is harmful to your website. Now Baidu is a serious blow to mass distribution, and it must not be mass distribution.

2. Diversity of publishing links

First, the form of external links is Website construction The web page plays different roles, so pay attention to the diversity of published links. The diversity of anchor text, that is, the URLs pointed to by different keywords, can reduce the identification of over optimization and cheating of search engines. Hyperlinks can expand related fields, indicating that users like and are willing to reprint. After reprinting, there will be many natural chains, so the more related fields, the higher the weight.

3. Select websites with high weight

Since you want to pin the link of the website to someone else's website, you must find a website with high weight and authority at this time, at least I think so personally, because after all, the website will definitely benefit from its heavy power and high authority. To publish external links, try visiting these websites. After all, the construction of the external chain is based on quality. One high-quality link is better than ten garbage external chains, so the webmaster should pay attention to this.

4. External chain needs to be formal and natural

The external links of the website must be regular and natural. Don't make a lot of external links through the mass distribution software of website optimization, which will do no harm to website optimization. It is the most scientific and natural way to spread external links through soft text. It is natural and regular for others to reprint the external links of the website through high-quality soft articles, which is also what the website needs.

The above is the precautions for adding an external chain for edge sharing. I believe you will know something after reading it, but Bian Xiao doesn't want you to leave after reading it, so we must pay attention to it. In the process of adding the outer chain in future practice, we must remember the above points, so that the outer chain can achieve the desired effect.