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How to set the site navigation bar when building a website?

Source: Shangpin China | Type: website construction | Time: October 5, 2020
Baidu crawls website data through navigation layer by layer. The importance of the navigation bar is that website navigation usually appears at the top of the website, so traffic weight can be transferred to the directory page by optimizing the navigation bar. In terms of visitor experience, it can guide users to reach relevant channels and columns more conveniently and quickly. The design of navigation should be carefully examined and considered.
Clear navigation system is an important goal of website design, which has a great impact on website information architecture and user experience. SEO is increasingly becoming a factor to consider when designing the navigation bar.
From the perspective of users, the website navigation bar needs to solve two problems?
　　 1) Where am I now?
Users can access the website from any internal page, sometimes from the home page. After clicking multiple links, users forget how to enter the current page. At this point, the navigation system should clearly tell the user where it is in the overall structure of the website. The unification of the page design style, the use of breadcrumb navigation, and the highlighting of the current classification of the main navigation system all help users to determine where they are now.
　　 2) Where to go next?
Sometimes the user knows what he wants to do, and the navigation design of the page should tell the user where to click to achieve his goal. Sometimes the user doesn't know what to do, and the website navigation will give the user a * * * suggestion to guide the user to the website target completion page. Reasonable navigation category names, relevant links in text, buttons to guide users to put products into shopping carts, relevant product recommendations, website maps, site search boxes, etc. Both help users click Next.
From the perspective of SEO, the website navigation bar should pay attention to the following points.
How to set the site navigation bar when building a website?
　　 1) Website navigation contains keywords
Generally speaking, website navigation generally includes core keywords and long tail keywords. In order to make the page look simple and beautiful, we usually just choose a keyword instead, and use the Title tag to represent the complete keyword.
Of course, it is worth reminding that some enterprise websites place keywords on the website navigation and remove hyperlinks in order to increase the density of certain keywords. Although this is a strategy, it is slightly suspected of cheating.
2) Rational use of H2-H3 tags in website navigation
In addition to special SEO single page optimization, there will be multiple H1 tags. Generally, each independent page of a normal website basically contains only one independent H1. Therefore, when designing the navigation bar, it is necessary to reasonably assign labels H2-H3 to the corresponding columns to increase attention.
　　 3) Avoid conflicts between content pages and website navigation keywords
The anchor text in the site is set by every SEO staff, but here we often ignore a small detail. Generally speaking, search engines are used to recording only anchor text keywords that appear in a link.
According to the retrieval order of the search engine, from top to bottom, from left to right, if keywords appear in the navigation bar, try not to appear on the content page. The same anchor text can be used for this link.
4) Use navigation to break through keyword ranking
If you have stayed in the SEO industry for a period of time, you will find that a word with high keyword popularity cannot be ranked higher. At this time, you can make full use of the high weight of website navigation to write content pages into website navigation.
Generally speaking, your keyword ranking will improve after a certain period of time.
　　 5) Don't you need to follow the "home page" of website navigation
If you are careful enough, you will find some large coffee websites. In the navigation header of the website, someone uses the nofollow tag to block the "home page" entry. How effective?
In fact, the reason is very simple. The webmaster does not give priority to the keywords on the homepage of the website. In short, the home page does not contain popular keywords. These strategies are commonly used by some special types of enterprises, but they are preferred in column pages, near the home page, or products. This strategy can be selected according to the situation.
Summary: Website construction Navigation is an important part of a website, which can give consideration to user experience and facilitate user browsing. It is also important for search engines. Search engines will first get information from navigation when they crawl websites, so the design of website navigation has a certain impact on website optimization. An excellent navigation is easy to understand, and users can never get tired of it. For many novices, they really don't know where to start layout navigation, because they don't know what users care about, and they don't have a reasonable data. They just rely on guess. In addition to navigation layout, the layout of website content is also important.
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