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Conversion and content visitors

Source: Shangpin China | Type: website encyclopedia | Date: February 23, 2012
Beijing website construction Company Shangpin China: Everyone wants visitors to change. Depending on the organization, this may mean bookmarking Website production , subscribe to electronic newspapers, purchase products or services, register an account, donate to charities, or what you have. But tourists will not make efforts unless you make efforts.

What on earth do I mean? Stony de Geyter uses the metaphor without any sales assistants around to help in the middle of the brick and mortar store. He said: "Looking forward to the island, instead of looking for employees within the driving distance, I shouted impulsively," I want to steal! "Just see if there is any interest." I can be a better one than this. An employee in the store will not be blocked. I will walk out of the door to visit their competitors. Who is willing to give me all the assistance I need.

So think about it, one second. If I would try to get out of the brick and mortar shop and not help me drive, how fast would it be? Do you think I would click away from the useless website and seek one that gave me this? What do I need? How can the website I found belong to your biggest competitor?

On the same website, you can't answer every question in the body. But you can give your visitors information that they need to make a good decision. In fact, if you look at Amazon, perhaps the largest online retailer, you will see their product pages, providing many useful content for visitors. In fact, deGeyter points out that adding content to your website can greatly improve your conversion.

Some websites, according to deGeyter, seem to think that content is a barrier to the checkout page between representatives and customers. To be honest, I don't know that this idea has been started, but you really take it away. When you delete content that is useful for sales association, traverse visitors, and make a wise decision - turn them into a satisfied customer.

How to add content to your website to achieve this goal? Let's start from the most obvious point. When you explain the value of your products and services with unique content on your home, categories, subcategories and product pages, you answer visitors' questions. They need to know whether your product will meet their needs. Before they buy it, if they don't know, they won't buy it.

Help your visitors provide more information, as well as tangible ways. When you provide a lot of organized information you provide, you are more credible in the eyes of your visitors. You give them more reasons to trust you. We all know that we are more likely to buy from people we can trust. If we have enough information to see, making the purchase will be a wise decision - and more expensive products, we need more information, and we are more inclined to purchase.

Provide enough content to help visitors make wise decisions and work as a long-term strategy. Visitors who buy from you will remember that they have a good experience because you help them make their minds. They will be inclined to do business with you again. If you need a friend of theirs and you can provide products or services, they will refer them to you. Even visitors who don't buy you will remember that you provide a lot of content and are likely to come back when they need your products or services. They will even tell their friends about your website. After all, you have proved that you are reliable in the amount of information provided by your website.

If you want to ensure that you are still credible, however, you need to provide not only a lot of information about products and services, but also correct information. If your blue gadget is not waterproof, for example, your customer may need to be in the rain, you will better mention the above. As de Geyter explained, "As the pros and cons, the benefits and possible side effects, customers can weigh other products, even your competitors, each. SMS, you may have a dissatisfied customer or not in all customers, all the lack of correct information, they need to purchase pull trigger“

Including pros and cons, you are not just adding important content to your website; You show your visitors that you are open and honest and worthy of doing business with them. If you do, according to deGeyter, your visitors and customers will be more open to you. "This will give you a better opportunity to meet their needs, if not now, in some future on the road to a new product or service."

Building your content is a long distance strategy. It doesn't happen overnight, but it will pay dividends, whether now or on the road. Good luck!

This article was published on Beijing website production Company Shangpin China //ihucc.com/
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Disclaimer

Thank you very much for visiting our website. Please read all the terms of this statement carefully before you use this website.

1. Part of the content of this site comes from the network, and the copyright of some articles and pictures involved belongs to the original author. The reprint of this site is for everyone to learn and exchange, and should not be used for any commercial activities.

2. This website does not assume any form of loss or injury caused by users to themselves and others due to the use of these resources.

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4. If it infringes your legitimate rights and interests, please contact us in time, and we will delete the relevant content at the first time!

Contact: 010-60259772
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