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Shangpin China Joins Hands with Beisheng Internet to Create a New Chapter in Website Construction

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How to make your website work better for you?

Source: Shangpin China | Type: website encyclopedia | Date: February 23, 2012
Is it what your website is doing? Before answering this question, you need to know a different answer. What is it? Is it its job? Once you know what to do, you can consider how to do it. Beijing website production

The answers to these questions may be less obvious than you think. For example, you might think that your website's job is to win conversions. But what is transformation? If you sell products, you may think that only tourists buy the quantity. But who signed to receive your newsletter or directory? They can buy in the future - maybe even in the near future. They shouldn't expect that in some way?

In discussing this issue, Mike Fleming, the author of the search engine guide, pointed out that you not only need to find out the "root cause of the existence of the website, Website production ”Also consider "micro action marks the movement towards the future of this achievement." He advocates sticking to three to five actions so that you won't lose focus. They can buy, or they may act, such as signing a brief or arranging a consultation. "Regardless of these actions, they tell you that if your website is successfully completed its business purpose," Fleming explained.

At the same time, he cautioned against focusing only on e-commerce data. On your website Beijing website construction Visitors may spend some time not buying or giving an obvious move to open their wallet - from your point of view, it is still a worthwhile visit. They look for jobs? Research future purchases? Are the products they already own supported? Can they complete the task and bring them to the top of your website? Then your website is really working, no matter whether there is more money in your pocket, as a result.

Therefore, if you need to look at indicators rather than just your website conversion rate, should you check? An obvious indicator is your website's shopping cart and checkout abandonment rate. Why don't they finish the checkout process and start? Get the answers to these questions and solve all the problems, and you will find more money directly put into your pocket. "Get the answers to these questions and solve any problems you find, and put" more money directly into your pocket, "Fleming said.

You may consider trading with research. According to what you sell and what you are about to sell, your potential customers may do a lot of research before actually buying something,. This may involve downloading free PDF close reading information from your website when they are at leisure. According to Fleming, if the PDF contains the type of information that leads to conversion, then the download count will be used as a measure of success.

Fleming believes that you should also measure how often visitors return to your website at a specific time and how much time they have spent visiting - he means "visitor loyalty and recency", which is an important content of the website, making their money from the page view (because of advertising). Improving this indicator will have the same effect. Such website shopping cart abandonment measurement will be improved to e-commerce website; It will directly affect the bottom line of the company.

In the future of e-commerce websites, you may want to check the average order value of another indicator. It is entirely possible to increase the number of your orders. If the average value of your orders decreases, you may need to do some wise cross selling to increase it.

By taking a closer look at the data, you can get better ideas about how your website works for you. You can also get a realistic picture that you need to improve. Please remember the numerical scores thrown by the indicator analysis system and the true meaning you are trying to decipher.
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Disclaimer

Thank you very much for visiting our website. Please read all the terms of this statement carefully before you use this website.

1. Part of the content of this site comes from the network, and the copyright of some articles and pictures involved belongs to the original author. The reprint of this site is for everyone to learn and exchange, and should not be used for any commercial activities.

2. This website does not assume any form of loss or injury caused by users to themselves and others due to the use of these resources.

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