What preparations should be made before the website goes online? Let me show you

1. Site Title Layout

For search engines, too long a title means too long. For search engines, a title that is too long means that it is too long, and only the first 60 bytes (30 words) will be retained.

If the number of words in the title exceeds 60 bytes, all titles will not be displayed, and only the displayed parts will be replaced with ellipses.

In terms of website optimization technology, there is no limit to the number of words in the title content, but in many webmaster tools, Zhong suggested that we should not exceed 80 characters. I don't know what the basis is.

I once tested a page, and the entire title was written very long, consisting of some very long keywords. After being included in the search engine, I used the keywords in the front, middle and back of the long title to search. I found that the keyword you searched for was the one that displayed the corresponding part in the search results list. If the other words could not be displayed, replace them with "...".

At the same time, I found that both Baidu and Haole's search results Z can only display 30 words. Therefore, Cloud Unlimited suggests that you can write long titles according to the page content, which is conducive to the increase of long tail keywords. Of course, Z can ensure that the first 30 words are a complete sentence, otherwise it will be truncated by "...", and the user experience will be much worse. Users will not like clicking.

2. Website standardization

Url should be processed by pseudo static and cannot be too long. Dynamic addresses are not conducive to spiders' crawling and friendly to spiders. Too long URL means that the website layer is very deep, which is not conducive to spider crawling and page inclusion. Url standardization is the url definition of website address. Every address on a website corresponds to a page, but sometimes there are two corresponding URLs on a page. In this way, when the search engine grabs our website, it will grab two addresses, causing the website weight to be scattered, and most of them will appear on the home page, so one page should only correspond to one url. The website address plays a very important role in website optimization. The internal optimization of the website does not need jixing, but needs to be able to make progress and maximize zui.

3.404 and 301 settings

If the website does not have 404 pages, when your website has a link that cannot be opened, the spider of the search engine will return an error code when crawling. After setting 404 pages, even if the website has a dead link, the spider of the search engine will crawl normally. Ordinary users will lose interest in the website if they open a dead link, so setting up a friendly 404 page will also improve the user experience. Most webmasters will bind the URL with and without www to the website, which will result in two accessible addresses for each page of the website. This will, to some extent, make the search engine think that the website is generating spam pages with the same data, thus judging the website as the first quality website. So be sure to change the URL without www 301 into a URL with www!

4. Bread crumb navigation setting

Breadcrumb navigation is mainly used to tell users where they are so that they can click on the specified column. For example, if you want to view the current SEO content, but cannot determine whether the content is SEO content, you can select the SEO column through breadcrumb navigation.

From the perspective of SEO, breadcrumb navigation can increase the internal chain of our website and enhance the communication weight of the website, which is also SEO optimization The internal chain strategy of. In addition, keyword optimization can be done in breadcrumb navigation, which is conducive to improving the keyword density of the current page.

5. g Original high-quality content

Baidu upgraded its algorithm in July and severely cracked down on collected websites. Will you still collect and copy articles in this environment? Don't update Qian W like this. It is easy for search engines to think it is a junk website, which goes against the purpose of building a website at that time and is not good for users. There is no new content to see, resulting in a bounce rate. Not only will users not click again, but search engines will also punish websites and reduce their rights. Therefore, from the perspective of search engines and users, it is still necessary to update high-quality original articles, build friendship with search engines, and build trust with users.

How do you want your website optimization to stand out in the industry? You must redouble your efforts to do the details well. If you do better than others, the effect may be higher than Goo. Many websites rank poorly, often because the internal details of the website are not optimized well, resulting in poor friendship and trust with search engines. Naturally, search engines will not give good rankings to websites.