What are the characteristics of mobile website optimization?

1. Reject j forced user registration

Many mobile websites require users to register before browsing, although this is a direct way to retain users. However, if the user is forced to register regardless of their wishes, it is estimated that 9 out of 10 users will directly close the page and leave. Not everyone is willing to leave too much personal information on the Internet. There are many personal information on mobile devices. Alipay and WeChat payment are all on the mobile end. Considering the security of personal belongings, most people will not register accounts and leave personal information. Especially Z people with information security are more disgusted with this behavior.

2. Mobile websites should remain simple

The screen on the mobile terminal is small and often used outside, which needs to consume user traffic. So the website should not be too complex, and the content should not be too much. Otherwise, users need to keep turning pages and clicking, which is very unfriendly to the user experience. Get rid of the mess and leave Z's worth of dry goods.

3. Website images and flash should be used with caution

For PC websites, if there are a lot of pictures and flash in the website, it will not only affect the capture and collection of search engines, but also increase the loading speed of Z pages. In the era of efficiency, users will not allocate too much time to wait for the web page to open slowly, nor will they waste extra traffic to see your photos.

4. Do not open multiple windows in the web link design

Unlike PCs, switching windows on mobile phones is a troublesome thing. It will not only consume users' traffic, but also cause the web page to fail to return. Currently, mobile browsers basically do not support browsers that open multiple windows. I don't know whether the same browser can open so many pages at the same time, whether the mobile phone network speed can be affordable, and the mobile phone may also be stuck or crashed.

5. Do not set pop-up ads

Originally, the screen on the mobile terminal was small enough to display very limited content. If you keep popping up pop-up ads in this case, users will become impatient and have no interest in browsing your website. Where does the traffic come from without users' browsing? Without traffic, where is the conversion rate?

The way to open the mobile website is not to copy and paste directly from the PC website, but to consider the conditions of the mobile device itself, the behavior habits and preferences of mobile users. On the premise of website optimization, consider user experience as much as possible and pay more attention to the above points. This is the right way to open mobile websites.