Introduction to website construction of wedding photography types
Source: Shangpin China |
Type: website construction |
Time: November 19, 2020
As people spend more and more money on marriage, wedding companies and wedding photography studios have become the first choice of many entrepreneurs because of their simple operation and low cost. How can a relatively weak studio expand its strength and popularity through the Internet? The following is a simple marketing plan given by a marketing agency to a film studio. Let's take a closer look at what preparations enterprises should make and what factors they should pay attention to when doing online marketing. What should be prepared for the first piece of online marketing?
1. Online marketing plan Network marketing planning is the foundation. The positioning of network marketing through the analysis of its own, local conditions, and network environment, carries out a reasonable network positioning, quickly finds its own position in the network competition, and produces the greatest effect! Clear and appropriate management strategy is the first condition for survival Therefore, as an online marketing plan, the most basic function is coordination. Of course, while coordinating work, it also plays a role in supervision and management. Of course, planning books are dead. Perhaps, in the process of implementation, you need to keep close.
2. Network marketing team construction If there is marketing, someone needs to plan, implement, track and manage it. It is also necessary to reasonably equip a marketing team to take charge of online marketing. There are usually the following schemes A complete marketing team is divided into the director (or supervisor) of online marketing operations, secondary website developer 1, artist 1, online search engine optimization promotion 1, promotion 2-4, customer service 2-4, and online marketing business 1. In the compressed version, there is one online marketing director, one website design and art designer, one online search engine optimization promotion personnel, two promotion and customer service personnel, and one online marketing business personnel. One online marketing supervisor and business personnel, one website design and art designer, one online search engine optimization, one promotion, and two customer service personnel. Ultra compact search engine optimization+business personnel+network maintenance 1, promotion+customer service 1 The smaller the number of staff, the larger and more complex the scope and workload of staff. From a certain point of view, this is not very good for the progress of employees, and will play a restrictive role in the overall level of employees. Of course, the studio can also set the number of posts and personnel according to its own actual situation. It can deploy a customer service staff from the existing customer service center to cooperate with online marketing customer service. The original store can also act as an online salesman. In this way, the real network marketing team can only add one or two technicians.
3. Online marketing platform Since it is online marketing, there must be a network platform as a support point. The network platform can have multiple solutions, as shown below The website is equivalent to the facade of a virtual studio, and customers logging on the website is equivalent to entering the studio to communicate with retail stores. Here, customers can relax and learn about the studio's products, service processes, management concepts, appearance and internal pictures, addresses, phone numbers, technicians' introductions, latest promotions and shooting styles. The pictures displayed on the studio website are the key for customers to choose the studio. Blog platform+forum platform+business platform+other platforms Through these platforms, more potential customers can learn about our studios, products and services. However, these platforms usually don't cost us much. They are basically free. We just need to take some time to maintain them. As long as there is a platform, it needs maintenance. Your website content needs to be updated regularly, and you need to maintain it. Your photos need design and decoration, so you need an artist.
4. Develop agents and strengthen channel construction If you only rely on your company to do business, your business volume will certainly not be too large. How can you change this situation? That is, agent development, channel development and construction. What industry needs to be bigger and stronger and develop faster? This is the sales volume, this is the business volume. Sales are not entirely self made. It is easier and more convenient to become a channel customer than an end customer. Each agent has its own customer base, and the return on sales of agents is an aspect of a single customer, not a point. In addition, the website of the organization can also display the products and information of the studio. Knowledge without practice increases the appearance of the studio. The key to the development of agents in the studio is to give customers discounts and rebates, so that agents can have sufficient promotion efforts. Maturity means that online sales should entrust some markets to agents. So your company doesn't need to recruit so many stores to do business, which saves the company a lot of costs. Can I fire all the sales staff right away? Of course not. Everything needs a process of change.
5. Integrate management strategies and organize collective procurement. There are four operation modes of traditional wedding photography studio. One is to win by photography technology; Second, attract consumers through promotion; Third, strengthen the construction of hardware facilities with strong financial strength; Fourth, promote the studio brand on the Internet through the emerging online marketing model. However, no matter what kind of operation mode, in order to obtain more profits, studios usually try to reduce operating costs and attract consumers at low prices. Online group buying is a popular consumption mode among netizens at present. Why do you like it? Because they can get the maximum discount, and because the sales cost is reduced, the studio also has profit space.
6. Online and offline interaction. Is it possible for online marketing to give up traditional marketing methods? Of course not! Online and offline interaction is required to organize some non-profit forums or Website construction Conduct offline activities. The activity should provide rich programs and lottery links, of course, preferential treatment is essential. The best consumption mode at the event site is to let professional sales personnel use the best eloquence to speak to many customers. One to many mode makes it easier for customers to accept the studio, which makes it possible to place an order, and lottery can promote customers to place an order on site. Of course, no matter what activities you do, you should put fairness first! Otherwise, it will be boring!
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