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Local SEO: the secret of optimizing competition

Source: Shangpin China | Type: website encyclopedia | Date: February 28, 2012
Beijing website construction Shangpin China: Let me ask you a question, Website production How difficult will it be for you to launch the "mortgage" market and ranking search engine? The fact is that the most respectable search terms rank well as difficult. Flip around and look around. It becomes easier suddenly in the same search ranking and local. Few people know how much traffic, and it really can (hint: if done correctly, it can have a lot). This is the first part of a two-part article.
In this article, I will explain how to use an example website to do what is right, what is wrong, and what he should do to become the absolutely dominant local search of player 1 in his market.

I recently met a small local business running in South Jersey by John Pepe. He is a ceramic tile installation. If you search for "South Jersey ceramic tile installation," he is the second listed（ //ihucc.com/ ）。 With his site, he has much less link building, bidding ranking, advertising, and everything else than one person, or even the other three people below him.

However, there are also some things that he can do better, so that he can beat his competition and become the top tile guy in his area, how much he can charge and how many customers he has.

First of all, let's talk about what he is doing. He has the right so far.

1) He has a Google+account（ Seo website optimization ）, he uses it. He keeps sharing photos of his works. This will create a link to his main website and start giving him some degree of social participation - but it will certainly be better.

2) He has a Blogger blog, and he also agrees with the photos of his works.

3) His position, his work, his main website pictures so that it is regularly updated.

4) He made a little social bookmarking, and the listing of his Superpages is the latest.

This is it - Yes, you have his construction plan for the whole link.

This is exactly what I said above. He has more than 100 Google followers+more than 180 Twitter followers (when they need tile installation, do you think they will use it?).

This is in the Google search rankings, which will make him even more customers.

Understanding: In some aspects, he has done better than the No. 1 company, because he has a captive audience of more than 100 people, others do not.

However, he must have done something wrong.

1) His website is ugly. Two ways, it doesn't, it just looks amateurish. This only represents a good opportunity to pursue the best and highest paying customers. The first thing he needs to do is to hire a graphic artist. Only about $50, such an artist can create a better logo and put some CMS into his website. WordPress is the business I use, like him, especially because my computer skills are obviously low. This will help his website look better.

2) Links have been sliding down all the way compared with the bottom of all other Twitter sites, and his website does not have any links to any other social networking sites that he may have an account - because I already have a "Google+" account with him, obviously there are. He should highlight the links to Facebook, Google+and Twitter, which should be "times more" near the top of the website. I also include his Google places, SuperPages, Shouting, CityVoter, etc. Again, these should be more than times.

3) Zero point "front" photo. This is very good. He shows that his works look like, but what looks like before, he will be very helpful at the beginning, and give potential customers something to compare and contrast. Even better, he should show the picture before, ¼ Through, ¾ The way through, and complete. Even better than that would be a time lapse video showing that he had done a full installation.

Even if those things were "wrong", he did little and basically smashed the local market. However, let's talk about taking him to a new level. In fact, let's talk about dominating all levels, and becoming his undisputed authority and local kingpin (expansion, you can follow the same advice) in South Jersey Tile Guy's.

An important note here: I have given some advice on what he should do, and I will repeat some in some aspects, so that I can show you how to become a top dog in the local market step by step. Tomorrow, I will give you a complete story about how a man can dominate his local market.

This article was published on Beijing website production Company Shangpin China //ihucc.com/
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Disclaimer

Thank you very much for visiting our website. Please read all the terms of this statement carefully before you use this website.

1. Part of the content of this site comes from the network, and the copyright of some articles and pictures involved belongs to the original author. The reprint of this site is for everyone to learn and exchange, and should not be used for any commercial activities.

2. This website does not assume any form of loss or injury caused by users to themselves and others due to the use of these resources.

3. For issues not covered in this statement, please refer to relevant national laws and regulations. In case of conflict between this statement and national laws and regulations, the national laws and regulations shall prevail.

4. If it infringes your legitimate rights and interests, please contact us in time, and we will delete the relevant content at the first time!

Contact: 010-60259772
E-mail: [email protected]