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What are the annotation skills in the design of enterprise official website

Source: Shangpin China | Type: website construction | Time: December 28, 2020
Mark uses it more and more. It is the product of modern economy. It carries the intangible assets of the enterprise and conveys the comprehensive information and culture of the enterprise. In the process of enterprise or brand image communication, marks are the most common, frequent and critical elements, and have become an important part of the enterprise's CIS strategy. Some people may ask how to design an excellent website logo, share some relevant skills, and hope to sponsor Website construction , website logo design and other relevant practitioners
　　1。 Simplicity means beauty. There are dozens of scientific discussions on coherent design, which show that simple signs are easier to remember the signs or trademarks of enterprises that impress people at a glance. This is an important goal of the company's brand image communication. Therefore, we can divide the core values of enterprises into two or three keywords, and then use these keywords as the basis of the connotation of logo design, Design based on the principle of simplicity and beauty
　　2。 Try not to use text deformation to make people who see the mark reach a consensus. This is the key to the problem. Getting audience recognition in the shortest time depends not only on simplicity. Although it is easy to remember the name with text deformation, it often loses the most basic meaning of the mark. Text deformation is difficult to express the connotation and core values of the enterprise
What are the annotation skills in the design of enterprise official website
　　3。 Carefully weigh the size and proportion. It is not a matter of how big your score is, but a matter of comprehensively weighing the size and proportion when applying for scores in various places. You should consider the proportion and size of the elements in the mark. If the scale and size of your logo design are not correct, its main components and core expression elements will be difficult to identify when they are shrunk in some places. Similarly, when you zoom in and print, non main finished parts may occupy a dominant position, stealing the main body. Therefore, We should carefully weigh the comprehensive size and proportion of each element and the whole in your logo design
　　4。 We should consider the appearance of each place. A mark is not just a number. We should consider the consequences of the appearance of each place. In many environments, there are many marking modes: from mobile devices to billboards, from business cards to car bodies, from paper advertisements to video media, from web page reading to printing, Your marks need to be presented on dozens of different media in RGB and CMYK modes, and the screen display and printing are also different. Therefore, it is necessary to comprehensively consider the color, size and other related factors, and try to paste labels in different media to show that the consequences are consistent
　　5。 Be sure to consider customer groups. First, ask yourself what part of your customer group is. Many colors have different subconscious and cultural meanings. Therefore, we should consider the plan in advance, and then decide on the color and composition of the logo. For example, the logo of the children's clothing brand cannot be unified as a whole, and the logo of the law firm cannot be cartoon and visualized
　　6。 Forget about fashion trend Although fashion trend is the main trend, it should not be used to define your mark. If your mark conforms to the current fashion elements and trends, it will soon be eliminated as a fashion trend, become an unpopular element or difficult to impress. All fast food restaurant brands seem to be the same, so it is difficult for people to remember or distinguish them immediately
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