Does website revision affect website optimization?

Website revision is Website construction The only way in the later stage. If the enterprise wants to get more traffic and attention through the website. Website revision, as the name implies, means that the theme of website content has not changed, and the web design or website structure has changed greatly. If the subject content of a website changes significantly, and the domain name changes from one industry to another, from the perspective of SEO, this is not website revision, but website suicide. In this case, it is better to save the old website and create a new one.

To modify a website, you should understand that the website structure is modified, and it is better not to modify it unless absolutely necessary. However, in many cases, due to various reasons, such as the need to improve the user experience or change the company boss, the website may have to be modified. It is better to follow the following principles when modifying the website:

　　 (1) Confirm whether to change the design or CMS system

When modifying a website, first confirm whether the website only needs to change the website design or a new CMS system. If only the page design changes, the CMS system will remain unchanged. Generally, the page content and website structure will not change significantly. As long as the template is changed or modified, the HTML code of the page is almost unchanged, but the visual display of the page can be completely different.

This situation has little impact on SEO and can be carried out with confidence.

If you need a new CMS system, you should be careful to implement it. In this case, try not to change. If necessary, try not to change the URL naming system of the website. If the directory and file name of the old CMS system are regular, you can use the URL rewriting template to change the CMS system and adhere to the original URL structure.

　　 (2) Do not change the web address

The URL should not be changed as far as possible, because for search engines, the new URL is a new page, and the change of the entire URL almost means that this is a new website, so search engines need to re record all the pages and recalculate the ranking. At the same time, the old URL is still in the search engine database, which will inevitably lead to the chaos of the copied content. The page weight distribution, website ranking, and traffic will all have a messy period.

If you need to change the URL, try 301 to redirect from the old URL to the new URL. Even if you can't do all 301 redirects, you should at least choose the main page to do 301 redirects, including the home page, column page, content pages that bring more search traffic, and pages with more external links.

　　 (3) Website revisions should be completed locally before uploading

This is a basic truth. Many people like to modify code directly in the background, which is a very non-standard operation method. The accurate method should be to upload after the local test is completed, to avoid the situation that the website is difficult to open or repeatedly restore updates due to the correction of problems in the background. Such instability will cause users and search engines to abandon.

It should be noted that website revision is usually a business decision, which is not grasped by the SEO department. SEO personnel must participate in the planning process of modification, make a thorough plan in advance, estimate all possible situations, try to modify and avoid frequent modifications. In addition, when making website revision, key information such as title and description should not be changed, main tags should not be changed at will, and the density of keywords should not be changed too much.

Website revision is the work that needs to be done when the company develops to a certain extent. It may affect the original ranking of search engines, but it does not mean that they will not do it. Hello. Com recommends that you try to modify the website with minimal impact, which will achieve unexpected results.