What are the advantages of online marketing?

In recent years E-commerce website With the gradual popularization in the global scope, more and more enterprises begin to attach importance to online marketing. A good enterprise will know how to apply network marketing well. So, what is online marketing? What are the advantages of online marketing?

First of all, let's understand what is online marketing.

The full name of online marketing is online direct marketing, which is a kind of direct marketing. It is the combination of enterprise marketing practice, modern information skills and computer network skills. It refers to the general term of various marketing activities carried out by enterprises based on electronic information skills and using computer networks as the medium and means.

　　 Let's take a look at the advantages of online marketing.

　　 Multi dimensional publicity

The traditional media we know before are two-dimensional and very limited. Online publicity is multi-dimensional. It can combine sound, image and text more closely to transmit a variety of sensory information. The combination of image, text, audio and video greatly enhances the timeliness of online publicity.

　　 Faster and smarter

The network publicity and manufacturing cycle is short. Even if the customer delivers goods in a short time, the publicity content can be changed in time according to the customer's needs. Traditional media can only be launched within a fixed period of time, and the cost is higher than that of online media. The flexibility and price of traditional media are far less than those of online media.

　　 Audience pays close attention

According to the data, TV can't concentrate people's attention. 40% of TV viewers are browsing at the same time, 21% are doing housework, 13% are eating and drinking, 12% are enjoying other things, 10% are cooking, 9% are writing, and 8% are making phone calls. However, 55% of online users will not do anything else when using computers.

　　 It is widely distributed and cannot be restricted

Through the Internet, it can transmit information to every corner of the world 24 hours a day. Anyone can browse anywhere as long as they can access the Internet. This is beyond the power of traditional media.

　　 Statistics can be improved

"What cannot be measured cannot be managed." Through timely and accurate statistical mechanism, users should be able to directly monitor the release of information online. However, the information announcement of traditional media can only be counted by inaccurate audience rating and circulation.

　　 Interactivity and depth

Strong interactivity is the biggest advantage of Internet media compared with traditional media. It is different from the one-way information flow of traditional media. Through the interactive information flow and coherent links, users can share resources with only a click of the mouse.

Have the most active consumer groups

Data shows that more than 70% of netizens are concentrated in economically developed areas, and the audience is relatively well educated. Therefore, the target group is positioned as the most dynamic consumer group with higher social level, higher income.