Small and medium-sized enterprises should pay attention to website planning

The website planning is gradually valued by various enterprises. This work is in the enterprise Website construction It plays a central role in, and is the nerve part of the website. In fact, website construction is not so simple. It includes art design, information column planning, page production, program development, user experience, marketing and other knowledge to build a formed website. What unifies these is website planning. The important obligation of planning is to unify the market according to the theme given by the guidance, and formulate a reasonable construction scheme through communication with the personnel of various technical departments. Website planning plays a decisive role in the success of a website.

　　 2。 Understand website planning issues

Many enterprises think that website planning is not so complicated. Now the free website template provided online can be downloaded and modified. What planning is needed. Only with this idea can we cultivate so many abandoned websites and dead websites. Formally, this kind of thinking can one day build a website. The effect is that after completion, I will wonder why no one comes to visit my website. Why are there no customers? Lose confidence in protection. Finally abandoned. 　　3。 What should we learn about website planning?

All aspects of planning, such as framework, content, design style, operation and market planning, should start from the goal and positioning of the website. In other words, when planning a website, it is necessary to affirm a strategic purpose, and all planning should be carried out around this strategic purpose. This strategy is based on the positioning of the website.

Some plans are made by internal planners, some are made by people outside the company, some are made by website entrepreneurs themselves, and some are made by professional product planners who complete the intention of their superiors. In any case, decision makers should follow the established goals and positioning when deciding the website's positioning and goals. Especially in the case of multi person planning, it is necessary to plan all parts according to the established goals, and this part needs full communication. Therefore, in the case of multi person collaboration, knowing the website's location in advance is conducive to the smooth progress of communication and planning, and the ability to adhere to consistency and the direction of the website will not be wrong.

For example, there is a difference between building a comprehensive e-commerce website and a website for mother baby products. If it is a website for mother and baby products, the target users are pregnant women and newborn parents. Then all content, design, operation and market should be carried out around this goal, and digital products will not be sold because of the popularity of digital products. Positioning is a comprehensive e-commerce website, which may supply various commodities, not only mother and baby products, but also digital products, books, audio and video products, etc.

Many friends ask me what I want to learn about website planning. Where does the school start? Not much learning.

The answer is that website planning requires not only website building skills, but also ingenious creativity, perfect creativity, excellent communication, teaching and analysis skills

I have been contacting the building website with building houses, and experts from different industries need to work together to detect qualified houses. The planner will listen to the suggestions of these experts, jointly guide the given topic, analyze the market, and summarize a set of qualified planning plans. Those engaged in this kind of work must understand the whole market situation and control every detail of the whole process of website construction, especially the large portal websites such as Sina and Sohu. Product planning is more important. Therefore, people engaged in this kind of work generally need more than 5 years of experience in building stations.

　　 4。 Please respect the work of the website planner

In fact, many website planners are excellent planners, but for some reasons, these people have to abandon their own planning concepts. I think many planners have encountered this situation. The old version has new ideas today and ideas tomorrow. A planning scheme is constantly revised, and the final theme becomes more and more vague. Planners no longer have the power to analyze and demonstrate.

Some plans are made by internal planners, some are made by people outside the company, some are made by website entrepreneurs themselves, and some are made by professional product planners who complete the intention of their superiors. In any case, decision makers should follow the established goals and positioning when deciding the website's positioning and goals. Especially in the case of multi person planning, it is necessary to plan all parts according to the established goals, and this part needs full communication. Therefore, in the case of multi person collaboration, knowing the website's location in advance is conducive to the smooth progress of communication and planning, and the ability to adhere to consistency and the direction of the website will not be wrong.