How to design an enterprise website with affinity
Source: Shangpin China |
Type: website encyclopedia |
Time: October 15, 2013
As enterprises Website construction More and more simple, more and more corporate websites have sprung up. If an enterprise website wants to give full play to the role of network media, it must become a website closer to network users. To make the website give customers a good user experience, this is also the standard for the success of enterprise website building, and also a factor for search engines to judge the quality of websites. So how to make enterprise websites more approachable? Generally speaking, we can start from the following aspects. Along with the enterprise website more and more simple, more and more enterprises sites such as bamboo shoots after a spring rain like appearance. The enterprise website to give full play to the role of network media, it must be a closer to network users of the site, let the site to give customers a good user experience, this is the enterprise to build the criterion of success, but also the search engine judge a site quality. So how to let enterprise website more user-friendly? Generally speaking, from the following aspects.
1. Ensure the opening speed of the website
Ensure the site open speed
The opening speed of enterprise websites is an extremely important factor affecting user experience. According to the test of Internet authorities, once the buffer time of the page exceeds 10 seconds, more than half of the users will choose to leave, directly close the website, and then end the visit to the website. Therefore, even if the content of the website is extremely attractive and the opening speed of the website page is very slow, it will reduce the impression of the website in the minds of users and reduce the affinity of the website. Therefore, in order to enhance the affinity of the website, it is necessary to ensure the access speed of the website. Open the speed of the enterprise web site is affecting the user experience is one of the most important elements. According to the Internet authorities test, once the time buffer page for more than 10 seconds, more than half of the users would choose to leave, to close the site, and then back to the site visit. Therefore, even if the content of the website very tempting, web page open speed is very slow, will also reduce the website impression in the heart of the user, and reduce the site affinity. Therefore, in order to improve the site affinity, we must ensure that the site access speed.
2. Leave detailed enterprise contact information on the website
Leave behind the contact method detailed enterprise in the website
Marketing website construction Be sure to have detailed contact information, including phone number, email address, QQ or MSN and other detailed contact information. If conditions permit, the contact information of the enterprise can be made into a separate page. If the enterprise has divided different service areas, you can add the contact information of customer managers and customer service in the divided areas on this page. When an enterprise builds a website, once it adds detailed contact information, visitors will feel that the website is more friendly. At the same time, the presentation of enterprise contact information also facilitates the timely contact of visitors in need. Must have detailed contact marketing type website construction, including telephone, e-mail address and QQ or MSN detailed contact information. In the conditions allow, can the enterprise contact into separate pages. If the enterprise is divided into different service areas, can be in this page to join the regional division of the customer manager and customer service, contact. Enterprises in the station, once with contact details, will let visitors feel it more affinity. At the same time, enterprise contact has also facilitated the need of visitors can contact to the enterprise.
3. Pay attention to the setting of website interaction function
Pay attention to interactive function settings
The setting of interactive functions can effectively improve the affinity of enterprise websites. Enterprises can choose to set up online QQ conversation, Skype conversation or other online instant messaging according to business needs. These can help visitors communicate with enterprises in a timely manner. But the realization of this goal is based on the online customer service on duty. If the website has set up online customer service function, but no online customer service is arranged, the interactive function of the website will become empty talk. At that time, the visitors did not respond after clicking the timely communication icon, which will not only affect the users' evaluation of the website, but also have a negative impact on the corporate image. The interactive function of setting can improve enterprise website affinity. Enterprises based on business needs, select online instant messaging settings QQ chat online, Skype conversation or other way. These can help visitors and enterprise timely communication. But to achieve this goal is built on the basis of online customer service duty, if the site set up online customer service function, but not online customer service, will let the interactive features of the site become empty. Then, visitors to click on the icon after timely communication, but no response, will not only affect the user evaluation of the site, will have a negative impact on corporate image.
4. The content is king
Content is king
After entering the enterprise website, most users will not browse all the contents of the website, and will only click the page to continue browsing after they see the topics of interest or the latest developments. Therefore, in order to enhance users' interest, you can try to add some content that users are interested in. At the same time, more enterprise activity information and photo display can be added. In general, the display of enterprise internal employee activities and employee photos can make users feel the affinity of the website. The user into the enterprise web site, all content most users will not browse the website, will only see in the topics of interest or the latest trends, will click on the page to browse. Therefore, in order to enhance the user's interest, may add some users interested in Web site content. At the same time can add some activities of the enterprise information and pictures, generally speaking, the enterprise interior staff activities and staff pictures can let users feel site affinity.
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