Consumer Electronics Anti counterfeiting Infringement Alliance will be established

After being entrusted by the General Administration of Quality Supervision, Inspection and Quarantine of the People's Republic of China (AQSIQ) to assist in the enforcement of laws and regulations on electronic and electrical appliances in 2014, the China Electronics Chamber of Commerce immediately organized relevant representatives of the industry to discuss the work plan against counterfeiting and infringement in the first month of this year. It is understood that although the work of combating counterfeiting and safeguarding rights in the consumer electronics industry has achieved some results through special activities last year, some work has not been fully carried out, This time, the China Electronics Chamber of Commerce hopes to unite the industry's anti infringement forces by establishing the industry's first anti counterfeiting and infringement alliance, bring together the industry's backbone enterprises, and facilitate the comprehensive implementation of the industry's anti counterfeiting and rights protection work.

Based on the opinions discussed at the whole meeting, innovation is urgently needed in anti counterfeiting infringement. Single government regulation and enterprise self-discipline no longer adapt to the development of the intelligent era. Multi party cooperation and cross-border alliance were adopted Website production It will become the focus of the work of the industry alliance to effectively combat illegal acts in real time by means of electronic information technology. Especially today's big data information sharing and collaborative information platform will be an important tool.

In this regard, the representative of Xiaomi Company believes that since 2012, Xiaomi has effectively cracked down on counterfeit mobile phones, accessories and other infringements. In addition to relying on the help of the national competent departments and professional anti counterfeiting companies, the infringement system independently developed by Xiaomi Company has also played a great role. Xiaomi has monitored a large number of suspected counterfeit clues by analyzing big data, batch processing and following up user reports, Through offline evidence collection, complaints and litigation, the amount of cases investigated and handled in 2014 alone reached 200 million yuan.

Using 020 Internet thinking to do offline rights protection services provides innovative inspiration for enterprises to fight against counterfeiting and infringement, and gives more powerful support to the industry. It is very meaningful for Chinese government supervision departments, enterprises and consumers troubled by counterfeit products. Finally, Lin Yufei, my lawyer network and the co-founder of the chamber of commerce circle, gave five suggestions for the construction of the chamber of commerce service platform: 1. Clarify the direction of the platform construction around a goal; 2. Provide diversified services and improve service quality and efficiency; 3. Provide supervision, personnel and funding guarantee mechanism to promote the sustainable development of the platform; 4. Complete relevant functions and create a three-dimensional service platform; 5. Integrate multiple resources and establish platform service orientation.

At the meeting, Lin Hanzhong, the Executive Deputy Secretary General of the Consumer Electronics After sales Service Professional Committee of the China Electronics Chamber of Commerce, said that according to the opinions and suggestions of the representatives present at the meeting, the special committee would make full preparations and analysis, and strive to officially announce the establishment of the Anti counterfeiting and Infringement Alliance at the national consumer electronics industry customer service working conference held on March 12, and publish its articles of association Job responsibilities, 2015 work plan, etc.

Finally, Vice President Wang Ning summarized that the crackdown on counterfeit goods needs the support of enterprises. In the future work, we can set up a crackdown fund, set up a reporting window, and give relevant rewards. Enterprises, the government, and industry associations can jointly carry out 1-2 market inspections, and set up special areas or counters in stores to teach consumers how to judge and correct fake products, The key enterprises of the alliance should agree on the implementation plan as soon as possible to better carry out their work.