Web design is also called website art design

As we all know, web design is a way for enterprises to provide information (including products and services) to users and netizens, and is the basic facilities and information platform for enterprises to carry out e-commerce. It is impossible to talk about e-commerce separately from websites (or just use third-party websites). The website of an enterprise is called "network trademark", and it is also a part of the intangible assets of an enterprise. The website is the main window to publicize and reflect the corporate image and culture on the Internet.

Web design is a new design based on new media. It has strong visual consequences, interactivity, interoperability, wide audience and other characteristics that other media do not have. It is a new media different from newspapers and movies. It not only has the advantages of traditional media, but also makes circulation more direct, labor-saving and effective; In order to adapt to the development of this period, it is necessary to increase the web design courses of art and design colleges; In order to better reflect the characteristics of this new design, compare it with traditional media to understand its advantages; A successful web design should first establish a dynamic thinking method in concept; Secondly, it is necessary to effectively introduce graphics into web design to improve people's interest in reading web pages. In today's era of advocating distinctive personality style, webpage design should add personalized factors.

Web page art design (also known as website art and art design) can be called "eyeball works" in a sense. Web page art creation should be able to fully attract the attention of visitors and make them have visual pleasure. Therefore, when creating a web page, it is necessary to closely combine the overall design of the website with the coherence principle of the web page design. In a sense, Website Design It is an important factor for website success.

The web page art design is consistent with the overall image of the website, in line with the artistic norms and website standards, focusing on the use of web page colors (the main colors are eclectic to the secondary colors), pictures and layout planning, and adhering to the overall consistency of the web page.

Key points of web design

　　1。 Web page is an important window for customers to visit the website to obtain information. For this reason, the main requirement of designing a web page is to download the page quickly, access the page conveniently and quickly, and link without problem.

　　2。 A website is an enterprise's portal. Therefore, web page art design should conform to the overall image of the enterprise and CI standards. Pay attention to the use of colors, pictures and layout planning of web pages, and adhere to the overall consistency of web pages.

　　3。 When adopting new skills, consider the distribution area, age class, network speed, browsing habits, etc.

　　4。 Web design should reflect corporate culture and management.

　　5。 Make a plan for web page revision, such as large-scale revision for half a year to a year.

　　6。 The home page is the first page that customers see when they log on to the enterprise website, and it is also the beginning of obtaining information. Therefore, in addition to the above features, the design of the home page also needs a clear navigation system and unique creative design.