Optimization ideas and methods for website construction companies to share enterprise websites

Recently, Website construction company Collect and sort out some SEO ideas and practices about enterprise websites, which are generally divided into one-time optimization work, repeated optimization work and daily SEO data monitoring work.

　 Generally, SEO is optimized according to the following steps:

One time optimization:

1. Basic optimization of theme (crux):

Use the webmaster tool to analyze the difficulty and consistency of keywords, set three or four words that are difficult to compare in the title of the home page, set the rest in the target title of the corresponding column according to the consistency, and write the title, keywords and description of the home page, column page, and content page.

2. Flat website structure:

Analyze the website structure. The website level should not exceed 3. Click 3 times to find the content page. If there are few websites, they will adopt a flat structure of 1-2 levels.

3. Static web address and absolute address

The links in the website should be static and absolute, and the search engine can directly crawl the page without parsing.

4. Website map, 404 pages and robot files:

Generate html website map and xml map, and participate in the map file in the robot. Write 404 trouble page, analyze the death chain of the website, write unnecessary pages for robot shielding, death chain, 404 trouble page.

5. Internal chain optimization (crux):

The internal chain of related keywords is added at the top and bottom of the page. When arranging keywords in page content, H1, H2 and H3 tags should be reasonably used. The article page adds the link of the previous article (if not), the bottom adds menu navigation (if necessary), and the top of the text adds breadcrumb navigation (pay attention to the embedding of keywords).

Add coherent crux words to the title and content of the article, and make a home page inner chain, a bold font, and a coherent page inner chain for an article.

6. Optimization of pictures, css and js:

Optimize the alt and title attributes of images for easy identification by search engines. Streamline the page code, transfer the styles written on the page to the external files of css, and tighten the js and css files.

7. Friendship chain optimization:

Analyze the friend chains of this site, remove irrelevant or low quality friend chains, and exchange the friend chains according to the link consistency.

8. Monitoring code:

Add shared floating plug-in, add TQ online customer service code (if the customer has demand), participate in Baidu webmaster platform/CNZZ statistics and Baidu statistics (optional).

9. Submit to search engine:

Log in to the portal submission website at Baidu, 360 Search, Google, Soso, Sogou, Yahoo, Bing, Youdao, etc.

10. Create company encyclopedia:

Set up the company's encyclopedia entries in Baidu Encyclopedia and Sousou Encyclopedia.

　　 Repeat optimization:

1. Update articles on the site:

Every 1-3 days, update 1-2 relevant pseudo original articles. The source of the article, the title contains the crux words, and the content should pay attention to the frequency of the crux words (2% - 8% is the best). Generally, a keyword is mentioned 5-10 times in an article. The first one is in bold, and the middle one is in the first page. The keyword should be a diversified combination of keywords.

2. Outer chain structure:

Reprint site articles: submit 3 articles that have been included in the site every day in blogs, industry forums, comprehensive forums, classified information, B2B industry portals, etc., And take the article address link on the website. If possible, add home page links or even anchor text links.

Directory submission: submit classified directories, website navigation, and online bookmarks as far as possible.

3. Friendship chain construction:

Go to the circle of friends and exchange QQ * * for the circle of friends. Each website accumulates 20 to 30 exchanges.

4. Integrate external chain resources:

Search 3 to 5 competitors, use webmaster tools to analyze their anti chain and friend chain, use domain commands to check the anti chain, collect high-quality external chains, and then find their high-quality friend chain for communication.

5. Imitation click (optional):

After using webmaster tools to analyze SEO comprehensive information and keyword ranking, for words with names less than 100, find our website from the search results, click to increase the click rate of our website, and you can promote to the corresponding website ranking in Baidu algorithm.

Daily data monitoring:

1. Use the webmaster tool of the webmaster's home or the webmaster tool of Aizhan.com to check the friend chain and the external chain, and check whether the website has been hacked and hung with a black chain.

2. The webmaster tools of the webmaster's home are still those of the webmaster who loves the station. Statistics of keyword ranking, timely invention of K station signs such as overall keyword ranking reduction.

3. Use Baidu webmaster tools to check the inclusion and external chain of the website, and timely invent Baidu right reduction and K station punishment.

Extraneous remarks: The most important thing to do SEO is purposefulness and maintainability. You should not only learn SEO skills, but also learn SEO thinking! SEO is not only a skill, but also a lot of marketing and management knowledge. So we should not only learn skills, but also refine marketing thinking from the process of doing SEO.