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Identification of many ordinary people in website operation (1)

Source: Shangpin China | Type: website encyclopedia | Date: December 8th, 2015
"The more people who believe that an idea is correct, the more correct the idea is." This is the effect of group identity. On Weibo, we can see that the more Weibo is forwarded, the easier it is to be forwarded, Website production The more forwarding times, the easier it is to be considered true. Especially after being reprinted by social celebrities, it will lead to more ordinary people forwarding, and more ordinary people forwarding will lead to more people's recognition.

We often see that when TV stations record and broadcast, there will be some live viewers. It needs some viewers as the basic elements of social identity. Without these viewers, without the laughter, applause and interaction of the live audience, the effect of the program will be greatly reduced. Its basic principle is also social identity.

The bodybuilding website case mentioned above is not only familiar with the influence of football players and other professionals on the social identity of ordinary fitness enthusiasts, but also knows the importance of other ordinary people's identity. On the product page recommended by professionals, it has not forgotten to tell potential buyers that other people are also using the product. It tells users that 537 members are also using the product, which makes other users feel that there are already so many people using it, and it is certainly not bad. Especially when there are so many similar products in the market, and you don't know how to choose them, this will play an important reference role for users' consumption decisions.

These ordinary users have specific figures such as photos, weight, height, goals, etc. Click the photos to enter the homepage of these ordinary members, all of which look authentic. If celebrities and professionals may have economic benefits in recommending these fitness products, then these ordinary people who are using the product are good hints of the usability of the product. This way not only promotes exchanges between members and professionals, but also enriches Marketing website The content of the website has brought trusted products to members, and has effectively achieved the business goal of the website, that is, to sell these fitness related products.

The popularity list actually makes full use of the social identity principle of ordinary people. For example, e-commerce websites such as Taobao will add an attribute of how many items have been sold to each commodity. 10591 cattle were sold within 30 days. For many other users who came to buy, it has a strong social identity implication. At least the quality is not too poor after so many people bought it.

The group buying website marks how many people buy in a prominent place, which is also an obvious hint of social identity. When users see that there are so many people buying, there will be a middle action when buying. People are always inclined to think that others know more about the situation and can obtain more information than themselves. Others may be more reasonable and correct. Therefore, they will also take the same behavior as others, and finally form social identity, that is, the mentality of conformity. Group buying website is a business model that makes full use of social identity psychology. On the one hand, it brings discounts to users; on the other hand, it enables users to influence each other and form social identity through social network.
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