MENU service case
Website construction website design Beijing website construction high-end website production company Shangpin China
We create by embracing change
360 ° brand value__
simplified Chinese character
Simplified Chinese English

Shangpin China Joins Hands with Beisheng Internet to Create a New Chapter in Website Construction

Type: Shangpin Dynamic Learn more

Identification of many ordinary people in website operation (2)

Source: Shangpin China | Type: website encyclopedia | Date: December 8th, 2015
And group buying Website Design They like to use numbers to urge users to make decisions as soon as possible, or they will regret it. For example, it indicates how many people have already bought, and it also puts forward the concept of time limit. This is telling users to buy quickly. This also makes full use of the scarce psychological principles.

Identification of many ordinary people in website operation (2)

In addition, many website operators often use some techniques, such as "vest" and "water army" to create and contrast the atmosphere on the premise of ensuring the quality of marketing website products or commodities. When the website went online, the content was empty. There were only a few colleagues in the company. If it was unpopular and cold, no one would patronize it. Many entrepreneurial websites naturally use the principle of social identity to register a group of "waistcoats" or hire a group of "water soldiers" to publish content and communicate with each other, so that real new users can feel that the community and website have already had a certain popularity and activity when they come in, and they will not feel lonely and have objects to communicate with when they arrive.

The "water army" or "vest" plan is one of the most commonly used methods for the operation of many community websites. Many e-commerce websites will adopt similar tactics in order to appear popular when they are founded.

Some skills can be used to build a website, but the premise is not to harm the fundamental interests of users, such as selling inferior products. When the popularity of the community starts to a certain extent and the bow leads to a certain stage, the community will automatically run.

Some microblog websites also make people feel that many people are using them by sending fans, forming a lively atmosphere of groups. When a person's fans reach hundreds of thousands, or even millions, more people will become his or her fans. The reason is simple: since so many people become his or her fans, he or she must have something worthy of fans, which is also the psychological root of Matthew Effect.

The social identity of ordinary people will also be applied to the relevance of the website. For example, many people read book reviews and film reviews on Douban, often to see how many people comment, and to see who also likes to see the book and want to see the movie.

As shown in the figure below, 41 people are reading this book, 119 people have read it, and 237 people want to read it. These numbers have certain psychological implications. At the same time, you can also see who has read it. You can consult directly. Of course, these figures are not high enough to truly unleash the power of social identity.
Internet thinking of big data

Vanke is an expert in using social identity psychology. The following columns appear on the left side of the detailed product introduction page of Vancl website.

The "Best in Class" column tells users that it is "the best in class", indicating that it has been recognized by others and is worth buying.

The column "A customer just bought them" has a strong psychological hint. They have all bought them. What are you hesitant about?

The column "Customers who have bought this product have also bought" has a strong hint that people of your style also like these clothes. Should you consider it?

"What other products have customers seen?" This column suggests that if you are not satisfied, you can also see the behavior of similar fans.

All of the above columns have psychological implications of social identity, which can bring more second jumps, reduce the probability of users leaving the website from this page, and thus bring more sales. However, this also requires specific analysis of specific problems. If a user enters the detailed introduction page of the product with a strong purpose, too many relevant recommendations will sometimes interfere with the user's determination to place an order and reduce the sales conversion rate of the page. In actual combat, relevant recommendations should be made according to the source and purpose of users, which cannot be simply imitated.

In addition to websites, many offline businesses also use similar "water army" strategies to do group effect marketing. The following survey report is not clear whether it is true, but it is certain in terms of the effect of social recognition, which will greatly promote marketing and brand promotion. Especially when a well-known expert in the industry criticizes its navy marketing (or there may be a tacit understanding between the two parties), it is more likely to cause disputes and contradictions, which will attract more media attention, and the attention of these media will ignite the news of listing and attract more fans.
Source Statement: This article is original or edited by Shangpin China's editors. If it needs to be reproduced, please indicate that it is from Shangpin China. The above contents (including pictures and words) are from the Internet. If there is any infringement, please contact us in time (010-60259772).
TAG label:

What if your website can increase the number of conversions and improve customer satisfaction?

Make an appointment with a professional consultant to communicate!

* Shangpin professional consultant will contact you as soon as possible

Disclaimer

Thank you very much for visiting our website. Please read all the terms of this statement carefully before you use this website.

1. Part of the content of this site comes from the network, and the copyright of some articles and pictures involved belongs to the original author. The reprint of this site is for everyone to learn and exchange, and should not be used for any commercial activities.

2. This website does not assume any form of loss or injury caused by users to themselves and others due to the use of these resources.

3. For issues not covered in this statement, please refer to relevant national laws and regulations. In case of conflict between this statement and national laws and regulations, the national laws and regulations shall prevail.

4. If it infringes your legitimate rights and interests, please contact us in time, and we will delete the relevant content at the first time!

Contact: 010-60259772
E-mail: [email protected]

Communicate with professional consultants now!

  • National Service Hotline

    400-700-4979

  • Beijing Service Hotline

    010-60259772

Please be assured to fill in the information protection
Online consultation

Disclaimer

Thank you very much for visiting our website. Please read all the terms of this statement carefully before you use this website.

1. Part of the content of this site comes from the network, and the copyright of some articles and pictures involved belongs to the original author. The reprint of this site is for everyone to learn and exchange, and should not be used for any commercial activities.

2. This website does not assume any form of loss or injury caused by users to themselves and others due to the use of these resources.

3. For issues not covered in this statement, please refer to relevant national laws and regulations. In case of conflict between this statement and national laws and regulations, the national laws and regulations shall prevail.

4. If it infringes your legitimate rights and interests, please contact us in time, and we will delete the relevant content at the first time!

Contact: 010-60259772
E-mail: [email protected]