The difference between marketing website construction and ordinary enterprise website

Recently, many customers have plans to build marketing websites, but when it comes to prices, customers ask why they are so much more expensive than ordinary corporate websites. Is the construction of marketing website different from that of ordinary enterprise website? In fact, it's really different. Today we will talk about the differences in the construction of marketing websites.

First, let's understand what a marketing website is. The marketing website is a site built for the purpose of marketing, which has the characteristics of high conversion rate. Therefore, the construction of a marketing website should have a good customer experience, be perfect and safe in efficacy, and attract customers according to strong and persuasive sales content, so as to attract customers to do business. The common enterprise websites only display some information of the enterprise and introduce the company's products, so their functions are similar to posters and photo albums, playing the role of publicity.

Secondly, let's take a look at the characteristics of marketing websites. The marketing website has a clear structure, clear sales intention, attractive product pictures, low price, eye-catching position, strong expression of product content, and is very persuasive, in line with the friendship of search engines. therefore Marketing website construction From the beginning, there must be detailed planning, so it is doomed to be extraordinary.

Finally, let's talk about how to plan the construction of marketing websites. The goal of our website construction is sales. Therefore, we first analyze our competitors, analyze them with a sensitive eye, develop a plan that can show our advantages to suppress competitors, and plan how to build a marketing website according to this plan. According to many years of experience in building the station, the following points are summarized.

1. Purpose oriented: What is the purpose of our website and what products do we sell? What kind of customer group does it belong to? These all need positioning, which is the first step of the initial marketing website construction. Because of the purpose positioning, we can follow these products, carry out accurate design, plan and design the website around the style and type that customers like, so as to focus on customers at the initial stage, win customers and facilitate sales.

2. Plane layout. With goal orientation, we can make a layout plan, which is very important and must conform to the logical thinking of users. For example, where a product should be displayed to attract customers' attention, where the product price should be marked more prominently, and the design of the ordering system should conform to users' application habits. All these should be considered from the customer's perspective, so as to lay out the layout that customers prefer.  。

3. Station building optimization. The goal of sales website construction is sales, so our website construction is friendly to search engines, such as labels, attributes, cruxes, etc., This should be fully considered to make search engines more friendly.

4. Humanized background. The station we built needs people to operate, so the background scheme must be humanized to make the staff operate easily and naturally. Without complicated steps, staff will spend a lot of time discussing the background system.

5. Sales and exchange. Since the website is for marketing purposes, it must be exchanged. It can be embedded in the QQ customer service system or Wangwang customer service system to facilitate customer consultation.

The above are the planning steps of marketing website construction. Speaking of which, I believe everyone knows why marketing website construction is expensive.