The Key Point of Website Optimization in Shijiazhuang Website Construction Long Tail Keyword Optimization

As we all know, the so-called "long tail sticky words" refer to those words that are less searched and unstable, but can bring traffic to the website. To some extent, as long as a word is likely to be searched, it can be called a long tailed word. Long tail keywords are very suitable Shijiazhuang website construction The channel to attract traffic, so the optimization of long tail keywords is also the focus of the optimization of major websites.

As optimization friends, they will often hear the word "long tail key" and understand its definition. The simplest understanding is that long tail keywords are phrases or sentences that users often search for, and are an extension of the crux of website optimization. If the crux word is Shanghai seo, long tail keywords can be expanded into a series of things that users are accustomed to searching, such as which is more suitable for Shanghai seo and which is more suitable for Shanghai seo optimization services. Of course, this is the simplest and most popular way of understanding. What is the official explanation of Long Tail?

　　 What is the long tail keyword?

The key to the long tail is the extension of the purpose. With the development of search engine optimization industry, network optimization is becoming more and more subdivided. Personally, I think that the key to the long tail is not a fixed definition, but an extension. In the online marketing industry, long tail post bar words usually refer to non purpose post bar words that can be considered to bring search traffic to websites. Long tail keywords have the following characteristics:

1. It is quite long, usually composed of 2-3 words, even phrases.

2. It exists in the content page. In addition to the title of the content page, it also exists in the content.

3. The search volume is small and unstable.

4. The probability that the long tail keywords bring customers into the website product customers is lower than the goal crux words.

5. A large number of large and medium-sized websites have long tail posts, and the total traffic is very large.

From these perspectives, long tail keywords are not only for ranking, but also for traffic. Because the competitiveness of long tail keywords is relatively small, it is easier to optimize from the long tail. For websites with more content, optimizing the long tail is a good choice to attract traffic.

　　 How to find long tail keywords?

1. The target keywords can be expanded according to the user's search habits. That is to say, the idea is spread around the key words of a certain purpose, plus some modifying phrases. This requires your familiarity with the industry and the ability to expand more vocabulary.

2. Apply continuous search such as Baidu. Generally, when we search for keywords for a certain purpose, the search box of the search engine will produce some related keywords, and the coherent search at the bottom of the search engine will also produce some related keywords. These are the long tail keywords we are looking for. We can follow the words below and click on them to collect more and more long tailed words, which are related to the main keywords. But other people also think of it. These words are generally very competitive.

3. It can be obtained by analyzing competitor websites. We will analyze the websites of top competitors, investigate their keyword settings, and expand the keywords accordingly. You can also visit the popular products on their website, see the topics and content, and get effective long tail words. This can be queried through the webmaster tool of Aizhan. For example, if you want to do the long tail construction in seo, you can query websites with high popularity, high weight and high traffic, such as seowy forum, A5 forum, etc., to query its long tail, but you need to select backward lines, and then optimize them for lines.

4. Apply Baidu Knowledgeable and other question and answer platforms. All kinds of known question and answer platforms, but the treasure found in the long tail posts, here are the posts closest to the user's search habits, and the most can find the user's search intention. We can enter the target keywords of the website and find many related problems. You can also answer questions and leave a backlink.

5. Application of traffic statistics tools. After a period of normal website operation, we can find long tail sticky words through the traffic statistics system. Analysis and statistics are very supportive of our SEO and website operations. We should develop the habit of looking at statistics. We can know which keywords the user has entered through search, and we can see the page where the user has stayed the longest.

6. Use Baidu to promote mining. Baidu will list in the search database the amount of post word search related to this promotion.

7. Of course, you can also use a special tool to find keywords, which should be the most commonly used tool for webmasters to find keywords. For long tail keywords, both large and small stations can start to optimize, because the long tail directly brings traffic and then turns into trading instructions. In fact, it is not so many methods that are needed to find long tail stickers, but the vision of the webmaster. As long as one method is used to the extreme, it can be considered that the website has brought a lot of traffic.

Many SEOs have been calling for attention to long tail words and constantly expanding and optimizing them. The probability that the long tail keywords bring customers into the website product customers is far higher than the goal crux words. There are a large number of large and medium-sized websites with long tail posts, resulting in very large total traffic. The discovery of long tail sticky characters is also a tedious task, which requires a long time.