The secret of how to make money online by selling thousands of pieces every month
Source: Shangpin China |
Type: website encyclopedia |
Date: April 4, 2012
Beijing website construction The company still sells products in China: the shopkeeper who operates in Taobao's Jianghu has one word that has to be mentioned, that is, "money explosion". The operation methods and skills of the Internet about the explosive money will fly all over the sky if Baidu is used. Each has its own way and method. However, most of the preconditions for these popular money operations are based on the dazzling techniques of "30%, 50%, second killing, cost-effective, and gold panning". Today, I want to share with you the real case of how to achieve the monthly sales of a single shirt in our store without discount or promotion. Selection: How to find "potential" baby When it comes to popular products, the importance of selection must not be explained too much. The traditional popular choice is generally determined by the buyer or designer according to their own experience, which, to some extent, poses a considerable risk to the store operation. Another method is to judge potential babies through pre-sale method, which is relatively less risky and suitable for most store operations. Through continuous observation of the store's operation data, I found that there was a baby in the store: there was no promotion in the early stage, only basic related sales, but this baby sold about 10 pieces every day, the page UV was 100, the conversion rate reached an amazing 10%, and the average stay time of this baby was significantly longer than other babies, and the page bounce rate was significantly lower than other babies, The user's comments are excellent. We preliminarily judged that this item meets the needs of the public and has a strong factor to become a popular item. It needs to be optimized and channeled in time to achieve rapid explosion. It's really "unintentional", and it's easy to complete the search plan of "potential baby". It's time to verify the idea of whether it can sell well, which seems to be a very exciting thing. Tips: The principle of selecting potential products: based on market feedback and testing, select seasonal and popular products with a wide audience, ensure that they have certain advantages in price, and take the conversion rate of single products reaching or exceeding 2% as the preferred target; Follow the 80/20 or 60/40 rule in the allocation of strategic inventory, and make an emergency plan for replenishment after detonation; The following is the data comparison chart before and after the promotion of this baby: Data before promotion: January 1 to January 31, 2012
Baby data after promotion: February 1 to 29, 2012
Optimization: a secret weapon to improve the conversion rate of single product
After confirming the "potential baby", it's time to enter the optimization phase. It's time to improve your internal skills. In order to verify the idea for the smooth implementation of the detonation plan: the colleagues in the Product Department increased the stock of products and made an emergency plan for suppliers to replenish in time; The colleagues of the Promotion Department have made a series of details optimization for Babe. Baby details: The copywriting focuses on this item to explain why our shirts will never be discounted and why they are cost-effective; The selling points of the product focus on the differentiation characteristics between the product and ordinary products on the market (the four core patented technologies of the product and the pictures of the effect of this single product after 30 times of washing with ordinary products); In terms of picture shooting, the detailed picture was shot and improved according to the key selling points of the product; Finally, in order to establish and dispel customers' purchase doubts, customer experience reports, customer evaluation data, third-party authoritative certification and product quality reports have been added); Strive to keep improving at every step and every point. These are all services for the rapid improvement of natural flow and conversion rate after the baby detonates. It's time to really test your ideas.
Promotion: accurate and continuous optimization, and natural success
"The ugly daughter-in-law also wants to see her mother-in-law". After carefully packaging the "potential baby", it is time to think about the acquisition of large traffic. In order to make the "potential baby" get the most effective exposure: the through train is an indispensable means; One week after the promotion of the through train, we applied for the activity of Taobao's top selling items on the home page. Due to the high conversion rate of the items, we successfully passed the review of Taobao and entered the ranking list of Taobao's top selling items on the home page; Powerful promotional ads have also been added to all eye-catching positions of the store; Taobao customer sales also increased day by day; Natural search traffic doubled in a short time. With high quality traffic and conversion rate, it easily realized the plan of daily sales of more than 50 pieces and monthly sales of more than 1000 pieces in less than half a month, and achieved the sixth weekly sales of Tmall shirt category. Of course, this data continues to refresh. As of the time of publication, the monthly sales volume had exceeded 2000
Ranking of hot items on Taobao homepage
Ranking list of weekly hot stores of Tmall category
Secret: finding answers in data analysis
I'm sure many shopkeepers will say: "There are no new ideas, methods and secrets. I know all of them". But I want to say that "knowing is essentially different from doing, which is really the real whole process of our own practice, and it is so simple". Because of work reasons, many shopkeepers often hear the word "data analysis", but according to my long-term observation, a considerable number of shopkeepers in Taobao only do "data" and "analysis" The understanding of the two words is far from enough. Most of them are "half understood".
Finally, I would like to share a point of view: "In the ever-changing Taobao Jianghu, reasonable analysis based on data and persistent optimization around improving operational performance is the only reliable and correct method. Because there is no such thing as a one shot winning technique and method in Taobao Jianghu, only hard work, details determine success or failure!"
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