Five Significance of Changsha Enterprise Website Construction

　　 First, it is conducive to establishing corporate image and improving corporate reputation

As the fourth media, the Internet can span time and space, and its website works 24 hours a day. Through the construction of enterprise websites, users can understand enterprises across time and space. By using multimedia technology, enterprises can display products, technology, business philosophy, corporate culture and corporate image to users, establish a modern corporate image, and add value to intangible assets of enterprises. With the rapid development of the Internet in China, more and more enterprises have provided services through the Internet. If one day your customers take the initiative to ask for your company's website, and your answer is no, I believe your company's image in the eyes of customers will be greatly reduced.

　　 Second, it is conducive to expanding marketing channels, expanding markets and improving marketing efficiency

Enterprises can conduct electronic marketing through websites. First, network marketing is a supplement to traditional marketing. Secondly, e-marketing can expand new space, increase sales channels, reach a larger consumer group, obtain more new customers and expand the market; Thirdly, e-marketing can reduce links, reduce personnel, save costs, reduce costs, and help improve marketing efficiency.

　　 Third, it is conducive to understanding customers' opinions and grasping customers' needs

Without interfering with the normal work and life of customers, enterprises can listen to customers' opinions, understand their aspirations, strengthen the relationship between enterprises and customers and establish good customer relations through questionnaires, message boards, customized services, E-MAIL on the website and other ways.

　　 Fourth, it is conducive to improving service and improving service quality of enterprises

Online services provided by enterprises through websites and electronic communication are incomparable to traditional communication methods (such as mail, telephone, fax, etc.) Online services can grasp users' needs more timely and accurately. Through the interactive service of the website, the passive provision and active acquisition are unified, so as to realize the whole process and all-round service before, during and after sales.

Fifthly, it is conducive to changing the business process of enterprises and improving the informatization level and management level of enterprises

Today's society has entered the information society. The competition between enterprises is the competition of information and knowledge. When enterprises gradually conduct business based on websites, their business processes, organizational structure, personnel composition and personnel quality will also change. The enterprise will optimize the business process, streamline the organization, improve the quality of personnel, so as to improve the informatization and management level and enhance the competitiveness.

Different from traditional media, enterprise websites have the following characteristics:

1. Initiative and interactivity: enterprise websites are no longer facing "passive" readers, but targeted "active" customers. Buyers and potential customers will actively find your company website through the network and ask for the services they need. A well-designed enterprise website will provide users with needs, and even achieve two-way communication, which is beyond the reach of traditional media.

2. Unlimited extension: unlimited capacity, with product information and pictures; Any information you want to provide to the customer can be entered. The service is available 24 hours a day, 7 days a week, 365 days a year. Its location is unlimited. At present, most countries in the world regard the development of the Internet as one of the primary policy goals. Internet access is as simple as turning on the TV at home.

3. Low cost: This is the goal of the enterprise. The demand for website construction is low and does not need to invest a lot of money. There is little risk. More Than This. Part of the labor force will be shared through the enterprise website. Save the cost of market development, business sales and customer service, and shorten the distance between sales systems.

4. Multi function: The enterprise website will become one of the indispensable corporate identity signs in the modern and future information society to enhance the added value of enterprises. In addition to providing customers with an efficient information channel, it can also play an important role in recruiting talents. It can be a billboard with real-time information or a shopping center. Overall versatility depends on the overall creativity of the enterprise.