Key points of website construction in 2013
Source: Shangpin China |
Type: website encyclopedia |
Time: 2014-02-19
After the major adjustment of Baidu in 2012 and the change of the overall Internet pattern, especially the e-commerce pattern, our website construction seems to have become a watershed in 2012. In the past, the simple pursuit of beauty in form and richness in content is no longer Beijing website construction In 2013, our website construction will be more inclined to improve practicability and user experience. Let's analyze the characteristics of website construction in 2013. After Baidu adjustment in 2012 as well as the pattern of the Internet especially change business pattern, our websites in 2012 seems to have become a watershed, the past simple pursuit of the beauty and the rich content is no longer a trend and aim of Beijing website construction, in 2013, our websites will tend to improve with a usability and user experience. So let us look at the construction site in 2013, what are the characteristics of. Website construction pursues user experience first
Website user experience is the pursuit of
It is estimated that this is the most felt by major webmasters in the ups and downs of Baidu in 2012. In 2012, Baidu continued to reduce its power, K station, adjust its ranking, and sometimes even found that the website was K or reduced its power. The use of various webmaster tools and other detection can not find out the reason, then it is estimated that this is the failure. Being demoted due to poor user experience or being estimated by K is also the most depressing thing for webmasters in 2012 website maintenance. Although the purpose of website construction to focus on user experience has always been around, it has not been given enough attention, which is also a bloody lesson Baidu has taught webmasters, In 2013, our website construction must focus on user experience, and comprehensively improve the user experience of our website from the aspects of website construction, content release, external chain construction, etc. This estimate is the webmaster in 2012, baidu ups and downs in the feelings of most of the. In 2012, baidu continues to drop right, K station, adjusting the ranking, sometimes even wake up, found that the site is K or drop right. And the use of various webmaster tools, all kinds of detection are not check out the reason, then the estimate is lost at this point. Because the user experience is not good and is down right or be K estimation is the webmaster at the 2012 site maintenance is the most depressing thing, although the construction site to user experience as the core of this aim has always been there, but has not been given enough attention, which is a bloody lesson to the Baidu in the 2013, our website construction must be based on the user experience as the core, from the website construction, content distribution, the chain construction to improve our web site user experience. The guide page is not as beautiful as you think
The introductory pages as you imagine so good
This is probably the most troublesome thing for many website construction companies. Many customers are building a website, especially when they want to build a professional or brand website, they always ask for a boot animation in front of the website, which is what we call the guide page. Go to the real homepage of the website through the guide page. Generally speaking, the guide page will be animated, with beautiful pictures, some selected and concise Guangzhou website construction company ideas, business product categories, etc. Many customers feel that a guide page not only makes the whole website as noble, beautiful and attractive as the pipa girl who "comes out after a thousand calls", but also enables people to understand the whole enterprise's philosophy and product categories from a simple glance. However, for the real company display and product introduction, it is still "half hidden". This kind of euphemism and tortuous complex is really suitable for the Chinese character, but I don't know that this guide page is just like the twisted fat body in front of the food, who has to dance and sing a song first to tell the guests the taste of these food. It is not only unpopular, but also will cause users' aversion. This is perhaps the most difficult thing for many website construction company. Many customers to do a website, especially when to do a more professional or brand site, always in front of a boot animation website, which is what we call the guidance page. Through the guide page to real website home page. Generally speaking, the introductory pages will be placed into animation, beautiful pictures, a concise Guangzhou website construction company philosophy, management category. Many customers feel a guide page not only so that the entire site as the " time and again beginning out " Pipa woman, noble, beautiful, attractive, can let a person from a simple glance to understand the business philosophy, product category, but for a real company shows, product introduction, but is still " partly-veiled ". This kind of tactful complex is suitable for Chinese character, but not the page just like the twisted stout body block in front of food not to jump a dance and sing a song to tell the guest the food taste, not only popular, even will cause the user antipathy. Website construction from the perspective of optimization
Website construction from the viewpoint of optimization This should first ask us what the purpose of building a website is. In order to show ourselves to customers, expand our sales channels and help the company establish its brand. Maybe there are many answers. Some even think that some websites often used cannot meet their own requirements in some aspects, so they should build a website that fully meets their own requirements according to their own wishes. No matter what the purpose of building a website is, our website needs users, otherwise it will be useless. And to be known by more users, it is inseparable from the inclusion of search engines, which is what we often say Website optimization 。 What is this point should be to ask us to build a website to. In order to show myself to the customer, in order to expand our sales channels, to help the company's brand building. The answer may have many, some even just think some websites use often cannot reach their requirements in some ways, so to do a fully comply with the requirements of the website according to their own will. For whatever purpose, our website, need to have the user, otherwise it will be useless. To be more user know, inseparable from the search engine included, is what we often say site optimization. In the website optimization in 2012, most people followed the purpose of "content is king, and the external chain is king". However, after the great change of Baidu in 2012, this purpose, although unchanged, has derived more content. For example, whether the internal links of the website are reasonable, whether there is no dead chain suitable for spiders to crawl, whether there is a website map, and even the quality of the website images will affect our website optimization. In addition, many other links, such as Youlian, will have a direct impact on our website ranking and weight. The number of external links, quality, website bounce rate PV conversion rate has become a comprehensive consideration for website optimization. Without optimization, the search engine will not be able to search our website and its content, and the ranking will not be high. The impact on websites that rely on the Internet for promotion and marketing will be particularly great. It can be said that website optimization will still occupy an important part in the future website construction. In 2012 the website optimization, most people follow the " content is king, the chain for the king " the purpose to do optimization, but after Baidu big change in 2012, although the purpose of invariant, but led to more content. For example, the website of the internal links is reasonable, whether or not the death for the spider crawling, have set the site map, even on the website picture quality will affect our website optimization, then there are many will have a direct impact on our website ranking and weight such as friends of the chain, the chain number, quality, website jump out rate, the conversion rate of PV are the comprehensive consideration of the site optimization factor. No optimization, search engine will not be able to search to the site and our website content, ranking is not in front, to rely on the network marketing promotion of the site will be particularly large. Can say, site optimization in the website construction in the future will still occupy an important part. In fact, there are still many things to pay attention to in the new year's website construction, and the author only lists the most important points here. I hope that all major webmasters will first consider the purpose of website construction when they carry out website construction, and do the website from a long-term perspective. In fact, the website construction of the new year to the attention of a lot of places, the author lists only the most important points, hope that the webmaster first consider the purpose of the website construction in the website construction, start to do from a long-term point of view.
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