Several classification forms of website production content
Source: Shangpin China |
Type: website encyclopedia |
Time: 2014-02-20
Website production There are four ways to push, search, classify and filter content, more or less, simultaneously. Website content push, search, classification, screening way has four kinds of classification, more or less, at the same time.
1、 Users customize
In this way, users have the greatest initiative. The website allows users to find the content information they need on the website through their own will by designing a clear classification navigation and site search system. This way the user has the initiative the biggest, site classification through navigation and search system design is clear, let users through their wishes, to find he needs information on the website.
Advantages: clear, simple and effective. Disadvantages: Whether accurate information can be found depends on the user's classification of information and the organization of search keywords, as well as the website's classification of information and the organization of keywords. If the two parties do not have the same demand and understanding for the same content, and the website of an information content falls into category A, the user thinks that category B can be found, then it must be useless. Then this information should be marked with two tags, A and B, and fall into two categories. The same reason applies to search. It is necessary to provide all the information that may be queried by users in the search index. Finally, a large number of classification and miscellaneous search information accumulated, but turned from accurate to fuzzy. As a result, people found that the keywords on the major search engines were getting longer and longer. Advantages: clear, simple and effective. Weaknesses: if you can find the exact information, on the one hand depends on the user of the information classification and search keywords organization, on the one hand depends on the website for information classification and keyword organization. If the two party needs and understanding of the same content, inconsistent, an information content, such as web site to A category, B category of users that can be found, then it must be failed. This information should be playing A, B two Tag, fall into two categories. Search is the same reason, in the search index may be a user query information provided is complete. Finally, classification and miscellaneous large search information accumulation, but also from the exact into fuzzy. So people found, each big search engine keyword more long.
Summary: As the most basic way, no website will not provide this function, at least it has classified navigation of information. Summary: as the most basic way, no site does not provide this function, at least the classification of information.
2、 Audit matching
Audit refers to the audit and screening of content, such as sorting and weighting a large amount of similar information through scoring system, browsing volume, click rate, time and other factors to determine the degree of user needs of this content. In the classified list or search results, the most likely user needs information is displayed to users first or most obviously. Audit refers to the audit selection of content, such as by scoring system, the quantity that browse, click rate, time and so on some other factors, sort and weight to a large number of similar information to distinguish, to judge the content of the needs of the user level, in the category list or search results, user demand information will most likely the first or the most obvious display to the user.
Advantages: Supplement the first method, sort and filter the information through rules, and reduce the search cost of most users. Disadvantages: This is a matching method in which the minority is subordinate to the majority, that is, the default users who need information are "most users", ignoring and ignoring the needs of "a few users". The scoring system also has problems with the system. It does not produce ideal scores for users to score. Professional scoring is also lacking. I discussed the issue of product scores in another article - the existing product scoring system is not perfect. In addition, YouTube also concluded that the distribution of scores is not ideal. Advantages: as a supplement for the first way, through the rules for sorting and filtering of information, reduce the most users search cost. Disadvantages: it is a way of matching the minority is subordinate to the majority, which is the default need information of the user is " most users, " and not " a small number of users " demand. The scoring system also has the problem of the system, allowing users to score, and produce ideal will not score, score and the lack of professional. About the commodity the score, I in another article discussed -- existing goods scoring system is not perfect in addition, YouTube also draws the conclusion that, the distribution is not ideal score.
Conclusion: In this matching system, the maximum demand is met and the minimum demand is ignored, which is the optimal solution from the perspective of profit and loss. However, when the personalized demand of the society becomes more and more strong, there is no obvious order of user needs on the long tail. It is completely a small group of users with a small number of different needs, And they add up to a long tail that cannot be ignored. How can you push content information to them. Summary: in this matching system, the maximum demand is the biggest meet the minimum requirements, be ignored, from the income in general is the optimal solution, but when the personalized needs of more and more intense, the long tail of the user needs no obvious sequence, is entirely a handful of users have a handful of different needs, and they add up to is a can not ignore the long tail, how to give them a push content information.
3、 Personalized matching
Through multi-dimensional understanding of user preferences, users' information needs are matched. People who like to drink fruit juice first check the relevant information of "apple juice" through the word "apple", while a "apple fan" first finds "apple computer" through the word "apple". There are generally two ways to define a user personality dimension. Through the multi-dimensional understanding of user preferences, to match the user's information needs. Like to drink juice of the people through the " apple " this word the first view is the " apple juice " related information, and a " powder " through the " apple " the word first find the " apple computer ". How to define a user personality dimensions, there are two general ways.
One is called "birds of a feather flock together": One kind is called " like attracts like ":
It is estimated by the content it likes. Douban is very good at personalized matching. It can provide users with very accurate books, movies, etc. Therefore, Douban needs to know what type of content you like first. You need to constantly accumulate your favorite content, and the more accurate it will be to give you similar content. It is predicted by the content of love. The bean in the personalized match do very well, it can give users very accurate books, movies and so on. So the watercress need to understand your love is what type of content, you need to continue to accumulate what you like, it is more accurate to similar content to you.
The other is "people of different groups": Another is the " birds of a feather flock together ":
Use your social circle to estimate. The traditional way of information circulation is through "group" people. Information sharing is first spread among people with the same interests in circles and circles. Therefore, this is a simple way to improve the communication efficiency through Internet technology. Douban will also tell users what their friends are following and what information they are collecting. The most typical is SNS websites based on interpersonal relationships, such as Kaixin.com. Your friends obviously know you better than computer algorithms. They actively recommend you, or their favorite information, and I believe you will also be interested. Predicted by your social circle. The traditional circulation way of information is through the "groups " people for, information sharing is the first in the circle and circle, the spread between people of the same interest, so this method is a simple, through the Internet communication technology improves the efficiency of. Bean also informs the user about his friends in things and collect information of concern, the most typical is similar to happy net that based on interpersonal relationships of SNS website. Your friends than the computer algorithm to learn more about you, they take the initiative to recommend to you, or they like information, I believe you will be interested in.
Advantages: more accurate matching and more effective Disadvantages: Matthew Effect, the better the good, the worse the bad, the more, and the less. For example, I subscribed to a large number of UED related blogs in Google Reader, and it automatically recommended UED related blogs to me. But I have subscribed enough. I would like to see some feeds for gossip, but it is difficult to find them. I can't find a suitable blog through the keyword "feed for writing gossip articles". Advantages: matching more accurate, more effective Disadvantages: Matthew effect ( Matthew Effect ), good better, bad worse, much more, less and less. As an example, in my Google Reader subscribe to a lot of UED related to blog, it will automatically recommend UED blog to me, but I already have a subscription is enough, I'd like to see some writing a gossip message feeds, but it's hard to find. I can't write by " gossip Xiaowen feeds " the keywords to find the right Blog.
Conclusion: The most accurate, but the most easy to take a sidetrack. Summary: the most accurate, but the easiest Zoupian front.
4、 No difference push
The so-called indifference is that no matter who you are, they will send you the same information. There is no difference is, whoever you are, you have to pass the same information.
Advantages: easy, direct and straightforward Disadvantages: easily disliked by users Conclusion: It also has effect Advantages: simple, direct, simply Disadvantages: easy to be sick Conclusion: there are effects
In general, the four ways I summarized have their advantages and disadvantages. As for how to use them, there are different specific ways in different situations. There are more of one and more of the other. On the whole, I summed up the four kinds of style, have their pros and cons, as for how to use, in different scenarios are detailed in different ways, the more, the more. This article was published in Shangpin China UEO Marketing website construction company //ihucc.com/
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