education Website construction It is reported that, with the popularity of the Internet, enterprises' use of the Internet for marketing is also on the rise. Many small and medium-sized enterprises are concerned about the continuous development of the Internet. Faced with this strength, it is a delicious cream cake for enterprises, so many enterprises are using the advantages of the Internet for marketing. However, if an enterprise wants to do a good job in marketing, the premise is to promote its products, websites, services and other information. For promotion methods, each method has unique value and can bring unique marketing promotion to enterprises. From the data, many enterprises are using the encyclopedia platform to promote. It is conceivable that the encyclopedia platform is also a good promotion platform, otherwise, enterprises will not attach so much importance to encyclopedia.
Nowadays, many enterprises are using the encyclopedia platform to promote. In fact, it is to establish items for publicity, so as to enhance the brand and popularity of the enterprise and enhance the image of the enterprise. Most enterprises believe that the content of the encyclopedia is authoritative, and users also believe in the content of the encyclopedia, so they are committed to the promotion of the encyclopedia. At present, the most mainstream encyclopedias include Baidu Encyclopedia, Interactive Encyclopedia, Tencent Encyclopedia and Wikipedia, of which Baidu Encyclopedia has the highest market share.
The author believes that if the enterprise can effectively use the encyclopedia and stick to it for a long time, it is believed that in the near future, the authority and image of the enterprise will be rapidly improved. Of course, if an enterprise wants to build an encyclopedia platform, it must first learn to create an encyclopedia. In fact, encyclopedia promotion is very simple. We should remember two points. The first is to create a new entry, and the second is to edit an existing entry. Enterprises often use to create new items, but it is not easy to pass the exam. Then, the author takes Baidu Encyclopedia as an example to share my experience with you.
1. Skillfully use the editing assistant of Baidu Encyclopedia
First of all, skillfully use the editing assistant of Baidu Encyclopedia. In theory, the more professional the content of works created by enterprises, the higher the passing rate. Many promoters want to create a high-quality entry when editing it, but they have been unable to achieve it, so it is a headache. Actually, don't worry. Promoters should be good at using editorial assistants. This editing assistant is provided by Baidu, which is very powerful. It can effectively help enterprise promotion personnel edit entries. It is also easy to master the editing assistant. After entering the editing page, click Edit Assistant in the navigation, and then find the categories that are suitable for us.
For example, I now want to edit entries for the enterprise, and I edit them through the editing assistant. First, I open Baidu Encyclopedia to enter the Create Term page, and then click Edit Assistant in the navigation to enter the directory template. Then I find the most appropriate classification according to the entries to be edited by the enterprise, and then refer to the directory template and sample entries provided by the system for editing.
2. The content of the entry should be readable without advertising information
Secondly, the content of the entry should be readable, without advertising information. It has to be said that Baidu's products look down on advertising information most, which is the same as encyclopedia. Therefore, the author emphasizes that we should not take advertising information with us when editing, and write more readable content. The words of entries should be professional, so that users can feel the content is full of readability after seeing the content. The author's suggestion is to try to do some knowledge-based content information, and general company names, person names, and product names are easy to edit. Be sure to make the entry valuable. Don't fill it up, or you won't get through.
For example, the author is now editing the entry of a food, which is mainly health food. When editing entries, we mainly edit the introduction of food, the function and function of food, the price of food, the benefits of food to human body, and the history of food development. These contents are meaningful. Generally speaking, these contents are also needed by users.
3. If the original content to be edited is better than the original content
Then, if there are entries, it is better to edit them than before. In short, shining on you is better than blue. Qianlang died on the beach. If an enterprise wants to edit an existing entry, it should supplement it with the original entry. If it modifies outdated content or adds new content, it must be more professional and readable than the original content. Never write something irrelevant or irrelevant to the item. If you want to do it, try your best. There is nothing to say. The main reason is that the content is better than the original book, such as pictures, product knowledge, etc., So it is not specified.
4. Grade and passing rate of training account
Finally, cultivate the account level and pass rate. The author is a lazy and convenient promoter. If he can't insist on his training results, he will go to Taobao to buy the account with the highest pass rate, which saves a lot of time. Of course, many enterprises do not want to do important things, and individuals do not want to pay for them, so they can only slowly cultivate their account level and pass rate. If the scores and pass rate are both high, then editing entries is nothing. It is suggested to do the tasks given by Baidu Encyclopedia and do more tasks. I don't want to make any other explanation. In short, do more tasks.
5. Write at the end:
The promotion of encyclopedia is very beneficial to enterprises. Enterprises can boldly try to promote encyclopedia. Now many enterprises are doing encyclopedia promotion, but many enterprises have not persisted. With the emergence of 360 Encyclopedia, most enterprises have also turned to 360 Encyclopedia. What kind of encyclopedia platform has no disorder must be persisted, so as to make the most effective promotion work.
