What are the advantages of using video in enterprise website design?

However, as video continues to replace daily web browsing, by 2020, 80% of consumers' Internet traffic will become incredible traffic. All types of websites are aware that this visual media is making visitors continuously participate and entertain, and return visits and even return visits become more important.

No matter what kind of abstruse videos you want, or any other videos in the enterprise that suggest that you don't need brand marketing videos, there are many reasons to use videos on your website. In this issue, enterprises Website design The company will explain to you why corporate website design likes to use video.

　　 1. Transfer large amounts of information quickly and easily

Your video does not have to be fully functional. In fact, the correct playback time of the video is in the range of 60-90 seconds (if less than a minute, you can add points, so you can easily share it to Instagram). Make a fast, live or animated video, you can show it to the first time visitors, so that they can understand your business, what you are doing, and what you want to do. If you think your home page text has completed this operation, please note that the audience retains more information when watching the video than when reading the text. Ensure that any text or copy in the video is clear, concise and tidy. Make the video as attractive as possible.

　　 2. Demonstrate your expertise

Videos showing viewers how to use your product or a specific category of products will bring great value to first-time visitors. On the one hand, it is helpful to know how to describe in detail how to use your product or service in the form of visual media. It gives you the opportunity to innovate and participate while full of information. Second, using third-party platforms such as YouTube or Vimeo provides Internet users with a potential alternative way to discover you and your business. If they start to use the terms commonly used in your industry to search, they will accidentally find your video, and then find your company's website design. If you don't create this specific content and publish it to this specific platform, users will never find you.

　　 3. Improve your search engine optimization methods

SEO is an important part of building website image and brand. SEO is a way to make your website easier to find and more valuable than other pages. Search engines (mainly Google and Baidu, of course) like videos. If you use the right tags, titles and optimized videos, the ranking of people who use search terms will soar. Another aspect of SEO is to create links to your website. By creating multiple videos on multiple platforms of third-party websites, you can create page backlinks to improve the overall ranking of websites.

　　 4. Spend some advertising expenses

Have you ever shot a wonderful video that will definitely increase the number of visitors? Why not put some advertisements in front of it to get some valuable advertising expenses? You don't want to use banner ads or pop-up ads to drag the rest of the page, nor do you want to place ads that are too long to encourage people to click on your video. However, today, you don't want to place fast advertising content quality before placement, which is becoming a normal. The revenue from advertising may be small, but if you continue to produce high-quality videos over time and establish a diversified product portfolio to bring clicks, your viewing times will increase.

　　 5. Share others' content and still win

Can't you make a video to make yourself proud? It doesn't matter. You can share other advanced content, which can still add value when building relationships with other brands. Most YouTube videos are easy to share, and can even be embedded in your page, so that your website is welcomed by search engines with SEO promotion status, and may attract creators to share with their own audiences. In this way, when you need to share a video, you will have a list of friends who can contact and request to promote new content.