What should we pay attention to when building SME websites?

At present, Website construction It is one of the more important marketing means for SMEs, and the traffic attracted by websites is sometimes one of the key customer sources. How to do with so many official websites and enterprises Website construction What aspects should we pay attention to when channeling small and medium-sized enterprises? 　　

　　 1. Population analysis before website construction 　　

When designing a website, the first thing you need to do is to ensure the quality of the content on the website. For a company, the content on the website can largely reflect the quality of its products, so you need to pay attention to the content on the website. Bian Xiao's suggestion to everyone is that when designing, we should pay attention to making the content of the page look deep, which can highlight the quality and grade of the company's products. 　　

　　 2. Home 　　

The home page of the design requires listing the most attractive product information and service information for customers, and expressing the information that customers want to know in the most refined language. The homepage of the website is generally composed of enterprise profile, enterprise news, enterprise qualification, product display, online message, contact information, etc. 　　

　　 3. Significance of SME website construction 　　

The establishment of enterprise websites can realize information sharing and fair competition. Internet SMEs have won the possibility to compete with large enterprises. Through the sharing of information resources on the Internet, SMEs can obtain market information that is vital to modern enterprises but cannot be collected by conventional means, such as the development of the industry; The product characteristics and competitive strategies of each competitive enterprise; The latest market demand trend of products. In this way, SMEs can timely understand the competition situation of the whole industry, so as to make the correct strategic positioning for enterprises.

　　 4. Marketing channels 　　

Many friends think that doing website is a professional thing, as long as the preparatory work is done well, the mid-term development will be handed over to the construction company. Although this is true, if you want the website production to fully meet expectations, you must maintain rhythmic communication and follow-up, so as to effectively control the entire development process, communicate and solve problems in time, avoid rework, and waste both parties' time. 　　

　　 5. Design style of enterprise website construction scheme 　　

In the process of writing the plan, we should fully consider the characteristics of the enterprise, comprehensively analyze the market before the establishment of the website, understand the market of our own industry, optimize the ranking with SEO on the page, pursue clarity, cleanness, simplicity, generosity, and unity in color, fully display the image of the enterprise and product sales, and put the most attractive information or products on the home page, To attract customers' attention in the shortest time. It is divided into main column navigation name, column content, technical means and page number. 　　

　　 6. Website user demand analysis 　　

When designing a website, it is also important to ensure that the layout of the website pages looks very interesting. Generally speaking, the most important thing to avoid is to put all the content on the page without distinguishing the key points. This will make customers have visual fatigue when browsing. Therefore, the problem of page layout is also very important and needs attention.