Several common core elements in enterprise website construction

Enterprise website construction is a relatively simple type of website construction, and the period of website construction is relatively short; Although it is a relatively simple type of website building, our Enterprise website construction In order to help the website construction reach the ideal state, some elements must be known. Enterprise website construction is a common thing in the Internet era. Almost every enterprise wants to leave its own footprint on the Internet and have its own display platform. However, in the process of enterprise website construction, we must deal with it well. Let's introduce the common core elements of enterprise website construction:

　　 Core element 1: domain name selection

For website domain names, generally speaking, the shorter the domain name, the more users like it, and it is easy to remember. I think we all have a good understanding of this. When we enter a long domain name. It may not be like continuing to input in the middle. We need to know that users are lazy, so the shorter the domain name, the better. However, there are fewer and fewer short domain names, such as double spell. In response to this situation, we can use another method of matching domain names: letters+numbers or numbers+letters. The domain name should try to choose the domain name with the suffix of. com, and try not to use the domain name with Chinese. The domain name should be as short as possible and easy to remember. In this way, the experience of using enterprise names as domain names is relatively good.

　　 Core element 2: server performance

1. The server has fast access speed and many concurrent operations. As you know, for Web servers, whether Apache, IIS or other containers, images are the most resource consuming, so it is necessary to separate images from pages, which is basically a strategy adopted by large websites. They all have independent or even many image servers. This architecture can reduce the pressure on the server system that provides page access requests, and can ensure that the system will not crash due to image problems.

2. The server sets the URL rewriting function. URL rewriting is the process of intercepting incoming Web requests and automatically redirecting them to other URLs.

3. Periodically purge files from the server. When the server runs for a long time, a large number of cached files or programs will be generated. These programs will occupy the resources of the server and affect the functions of the server. Therefore, as a webmaster, it is necessary to develop the habit of regularly clearing invalid files from the server.

4. The full name of CDN is content distribution network. Its purpose is to add a new network architecture to the existing Internet, publish the content of the website to the "edge" of the network closest to the user, so that the user can get the required content nearby, and improve the response speed of the user when visiting the website.

For the construction of normal display enterprise websites, most of the servers of the websites use ECS, which is currently well-known in China: Alibaba Cloud, Baidu Cloud, Tencent Cloud, etc.

　　 Core element 3: page layout

The page layout of some enterprise websites is relatively chaotic. After customers click in, they can't find the key points. They don't know what the central content of the website needs to be displayed, which is chaotic. Or, the page design is simple, not beautiful, generous, and the color matching is unreasonable. This will seriously affect the customer's user experience, let alone the interactive experience. Let's talk about the page layout again. Let's take the home page as an example. The more the home page content is, the better, and not too simple. The enterprise website construction company will introduce that some enterprises may not understand the problem of website inclusion, and there is no article section on the home page. As a result, there is no updated content output on the home page, making Baidu snapshots not updated, which is not conducive to the optimization and promotion of website rankings.

　　 Core element 4: website keyword optimization

Some enterprises, after the completion of the website, put it there, which can not achieve the effect of the enterprise's external display. Maybe the basic title, keywords and description of the website have not been done. When the search engine collects it, it may still be the original text content in the title tag. A slightly better enterprise website construction may also have a title of the company name, Solution: Do the title, keyword and description of the home page and the inside page according to the rules, and add keywords related to the company's business, which is conducive to search engine inclusion.

　　 Core element 5: website external links

Many enterprises don't understand the tricks of SEO promotion. There is no friendship link in the construction of enterprise websites. Or, enterprises know that they need friendship links, but they add links to some large websites, and others will not reach a mutual link with them or add some website links unrelated to the industry, The enterprise website construction company suggests that industry websites related to website business should reach friendly links with websites with high weight as far as possible, which is conducive to SEO optimization.

Through the above introduction, you have a certain understanding of the core elements of enterprise website construction. The supervision of the website must be in place, and try to use a variety of management models, which is conducive to better management of the website. These problems need special attention in the process of enterprise website construction, because they are related to the success or failure of a website, so they should not be careless.