What are the design rules of marketing websites? How to design a marketing website?

The main purpose of marketing website is to have a good ranking and achieve high conversion rate. Website construction It is a technical means to improve website keyword ranking and company product exposure through website optimization. Users can access the website by searching the target keywords, and can find users' needs on the website, so marketing Website Design It doesn't need to be too complicated. The simpler it is, the better it will be for website ranking and traffic. What are the design rules of marketing websites? How to design a marketing website?

　　 1、 Structure: site structure and URL layout

1. There are two different URLs with and without www. You need to use 301 redirection for URL standardization settings.

Setting the preferred domain name and unique URL can centralize the weight of the website.

2. The directory form URL is higher than the content form URL. The directory hierarchy should be designed as simple as possible, otherwise the search engine cannot understand from the directory hierarchy.

3. The marketing website is suggested to be made into an F-shaped structure. Displayed in a list, there is a page turning function at the bottom of the page. The spider crawls from top to bottom, from left to right, so as to improve the collection of website pages, facilitate users to browse the content they need, and improve the user experience.

　　 2、 Home page: nine modules

1. Home top navigation

In this location, users can choose to place important company information in the first place they see when they enter the website.

2. Header

3. Main navigation

4. Home page advertising display

It is suggested to display 3 advertising pictures about the company image and qualification.

5. Product module

The product classification is on the left, and the product display is on the left. Product display usually takes the form of pictures.

6. Enterprise publicity module display

Simple pictures and texts introduce the advantages of the enterprise, improve the trust of users, and help the conversion rate of the website.

7. Case presentation

Place previous customer order cases or message boards.

8. Friendly Links

A company that has cooperation with the company, or a friendly link to a website with high relevance and weight.

9. Footer (one sentence navigation)

A simple and clear way is to add a sentence to the footer of the website, anchor the target keyword of the homepage and point to the homepage.

　　 3、 In station station: in station station strategy

Create a website of the same system or different systems under the primary domain name using the secondary directory. The articles in the station are rich in form, which helps to improve the weight of the main station.

It is necessary to add modules that facilitate customer experience, such as shortening consultation routes, increasing interactive sections, reducing malicious pop-up frames, and improving content quality. On the premise of ensuring the speed of website opening, these practices will inevitably become a bonus for websites.